Seán Sherlock (Cork East, Labour)
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133. To ask the Minister for Housing, Planning, and Local Government the current budgets in his Department for social media advertising for 2021; and the campaigns behind each budget line in tabular form. [44025/20]

Darragh O'Brien (Dublin Fingal, Fianna Fail)
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My Department does not have a specific budget for social media advertising. Decisions to advertise on social media normally form part of individual communications campaigns’ planning. The table below sets out provisional details for one campaign planned in 2021.

My Department recognises the role of social media (and advertising on it) in creating awareness of campaigns among certain cohorts of the public that rely on social media for information. My Department uses social media on an ongoing basis to communicate policies, schemes and Departmental work and it is likely that this will continue in 2021.