Emer Higgins (Dublin Mid West, Fine Gael)
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219. To ask the Minister for Health the evidence that demonstrates the impact of anti-smoker advertisements; if the evidence shows that hard-hitting messages are more effective; and if he will make a statement on the matter. [27441/20]

Stephen Donnelly (Wicklow, Fianna Fail)
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Mass media campaigns, particularly in conjunction with robust tobacco control measures, are effective as part of wider communications and education in preventing smoking initiation and promoting smoking cessation.

As the Health Service Executive is responsible for researching and commissioning such campaigns, I have asked the Executive to respond to the Deputy directly, as soon as possible.