Alan Kelly (Tipperary, Labour)
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367. To ask the Minister for Finance if his Department has carried out advertising campaigns to promote policies or programmes being implemented by same; if so, if he will provide the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising; the cost of consultancy or production costs in each of the past two years; and if he will make a statement on the matter. [21028/20]

Paschal Donohoe (Dublin Central, Fine Gael)
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My Department facilitates the “Switch Your Bank” campaign as part of its remit to ensure that consumers are protected within the financial sector in Ireland and to ensure a healthy level of competition. This is a public awareness campaign as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products. The campaign is funded by AIB and Permanent TSB, and the Department manages it on their behalf as part of the restructuring of the banks. The costs are fully recoupable from AIB and Permanent TSB in the context of their restructuring plans.

The costs for this campaign were €405,900.00 in 2018, €2,066.40 in 2019, and €2,066.40 to date in 2020 (all VAT inclusive).

My Department has not carried out any other advertising campaigns to promote policies or programmes being implemented in 2018, 2019 or to date in 2020