Alan Kelly (Tipperary, Labour)
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892. To ask the Minister for Employment Affairs and Social Protection if her Department has carried out advertising campaigns to promote policies or programmes being implemented by same; if so, if she will provide the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising and outdoor advertising; the cost of consultancy or production costs in each of the past two years; and if she will make a statement on the matter. [21027/20]

Heather Humphreys (Cavan-Monaghan, Fine Gael)
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My Department administers over 80 separate schemes and services, which affect the lives of almost every person in the State. The Department is committed to ensuring that members of the public are fully aware of the welfare supports and services that are available, as well as ensuring key changes are communicated to them.

Public information/advertising campaigns are therefore an important part of the Department's work and span national and regional print media and radio, digital, social media and outdoor advertising.

All campaigns are developed and targeted carefully in collaboration with our media buyer, using the best mix of media formats to ensure that the Department's messages reach members of the public effectively, while ensuring value for money.

Details of expenditure (ex. VAT) for all advertising campaigns that ran in 2019 and 2020 are outlined in the table below. Costs include both media buying and design/production costs.