Written answers
Thursday, 30 July 2020
Department of Education and Skills
Departmental Advertising
Alan Kelly (Tipperary, Labour)
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742. To ask the Minister for Education and Skills if her Department has carried out advertising campaigns to promote policies or programmes being implemented by same; if so, if she will provide the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising and outdoor advertising; the cost of consultancy or production costs in each of the past two years; and if she will make a statement on the matter. [21026/20]
Norma Foley (Kerry, Fianna Fail)
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The Department's costs in relation to communications strategy initiatives in 2019 and to date in 2020 are set out in the following table.
| Year | Campaign | Cost (€) |
|---|---|---|
| 2020 | School Reopening – Radio, Print and Internet advertising | €119,202.94 |
| 2020 | Leaving Cert Calculated Grades advertising (July) – Print, Radio and Internet advertising | €94,342.53 |
| 2020 | Leaving Cert Calculated Grades awareness campaign in May – internet, radio, print and social media advertising | €100,735.90 |
| 2020 | Teaching Transforms advertising campaign which aims to help address the shortage of teachers in specific subjects and the increasing need for more qualified graduates. | €129,568.58 |
| 2019 | Teaching Transforms advertising campaign which aims to help address the shortage of teachers in specific subjects and the increasing need for more qualified graduates. | €117,699.96 |
| 2019 | STEM Awareness Campaign in conjunction with Science Foundation Ireland to raise awareness of STEM. In this regard “This is STEM” a video based campaign featuring eight role models from industry and academia, capturing how a STEM career is not a typical day job has been developed by SFI. | €73,000 |
| 2019 | Facebook promotional posts in relation to the post-primary schools patronage process | €70.00 |
| Total | €704,549.91 |
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