Written answers
Thursday, 30 July 2020
Department of Defence
Departmental Advertising
Alan Kelly (Tipperary, Labour)
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620. To ask the Taoiseach and Minister for Defence if his Department has carried out advertising campaigns to promote policies or programmes being implemented by same; if so, if he will provide the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising and outdoor advertising; the cost of consultancy or production costs in each of the past two years; and if he will make a statement on the matter. [21025/20]
Simon Coveney (Cork South Central, Fine Gael)
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The information requested by the Deputy in relation to the amount spent on advertising in publications, broadcast advertising and outdoor advertising; the cost of consultancy or production costs for campaigns to promote policies or programmes in each of the past two years are set out in the table below.
Campaign
| Be Winter Ready | 2018 | 2019 | 2020 |
|---|---|---|---|
| 2 Pages Advertisement in Irish Independent | €6,150.00 | €7,995.00 | NIL |
| Radio Advertisements on National and Local Radio Stations | €25,221.96 | €27,897.98 | NIL |
| Distribution of Be Winter Ready Leaflets in Irish Independent | NIL | €15,498.00 | Nil |
| Be Winter Ready Twitter Campaign | €5,535.00 | NIL | NIL |
| Management of Twitter Campaign | €2,583.00 | NIL | NIL |
| Word Perfect translation | €656.94 | €388.02 | NIL |
| OEP Stand at Ploughing Championship | NIL | €2,709.37 | NIL |
| Promotional Material | €5,528.61 | €4,452.86 | NIL |
| Bridge Interpreter | €238.80 | €276.75 | NIL |
| Civil Defence | |||
| Civil Defence Stand Rental Ploughing Championship | NiL | €16,039.85 | Nil |
| TOTAL | €45, 914.31 | €75,257.83 | NIL |
In addition, but not related to the promotion of policies or programmes, my Department also incurred €24,640.83 in relation to events in 2018 such as the Annual Easter Sunday Commemoration and the 60th anniversary of participation by Ireland in the United Nations peacekeeping operations.
The above costs do not include those arising from advertisement and promotion campaigns run by the Defence Forces, which would primarily relate to recruitment.
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