Written answers

Wednesday, 3 June 2020

Department of Culture, Heritage and the Gaeltacht

Departmental Advertising

Photo of Seán SherlockSeán Sherlock (Cork East, Labour)
Link to this: Individually | In context | Oireachtas source

1303. To ask the Minister for Culture, Heritage and the Gaeltacht the amount that has been spent on advertising in 2020 by her Department and its agencies on social media platforms (details supplied) in tabular form; and the name of each campaign advertised. [9834/20]

Photo of Josepha MadiganJosepha Madigan (Dublin Rathdown, Fine Gael)
Link to this: Individually | In context | Oireachtas source

My Department and those bodies under is aegis have engaged in expenditure of the type described by the Deputy of approximately €41,000 to date in 2020. 

Of this total some €950 related to expenditure by the Department on raising awareness of aspects of the  Creative Ireland programme including the recent RTÉ  documentary on the Creative Schools initiative and the extended deadline for schools applying for the Creative Schools initiative in 2020/2021.

The use of social media has played an important part in the Department’s contribution to national well-being during the current crisis, particularly in highlighting a wide range of online resources, performances and activities.

Details of expenditure undertaken by bodies under the aegis of the Department are set out in the following table.

Name of Body Name of Campaign Social Media Platform Spend 2020
National Library Newsletter Facebook €25
Screen Ireland Promotions for Film releases Facebook, Instagram €1,660
Údaras na Gaeltachta Promotion Facebook €231
Chester Beatty Library Promotions, Digital Guides, Chinese New Year Festival Facebook €166
Foras na Gaelige Public Consultation, Publication Promotions Facebook, Twitter, Instagram €7,738
IMMA Promotion Work Twitter €260
NCH Promotions, Brand Awareness Facebook, Instagram €14,302
NGI Exhibitions, Promotions Facebook, Instagram €3,798
NMI Event/Programme Promotion Facebook €11,700
Ulster Scots Agency General Promotion Facebook €79
Waterways Ireland Promotion, Public Consultation Facebook €477
Total €40,436

Comments

No comments

Log in or join to post a public comment.