Seán Sherlock (Cork East, Labour)
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1155. To ask the Minister for Employment Affairs and Social Protection the amount that has been spent on advertising in 2020 by her Department and its agencies on social media platforms (details supplied) in tabular form; and the name of each campaign advertised. [9837/20]

Regina Doherty (Meath East, Fine Gael)
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For the purpose of this response, we have interpreted “social media platforms” as solely these and no other form of digital advertising.

My Department administers over 80 separate schemes and services, which affect the lives of almost every person in the State. The Department is committed to ensuring that members of the public are fully aware of the welfare supports and services that are available to them.

Public information campaigns, including advertising on social media platforms, are an important part of this work. All campaigns are developed and targeted carefully in collaboration with our media buyer using the best mix of media formats to ensure that the Department’s messages reach members of the public effectively, while ensuring value for money.

Details of the spend* (ex VAT) on all social media platforms to date in 2020 is outlined as follows.

My Department has not used Tic Tok, Google or Snapchat social media platforms for any of its 2020 advertising campaigns.