Written answers
Wednesday, 3 June 2020
Department of Finance
Departmental Advertising
Seán Sherlock (Cork East, Labour)
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117. To ask the Minister for Finance the amount that has been spent on advertising in 2020 by his Department and its agencies on social media platforms (details supplied) in tabular form; and the name of each campaign advertised. [9838/20]
Paschal Donohoe (Dublin Central, Fine Gael)
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I can advise that my Department has had no expenditure to date in 2020 on advertising on the social media platforms referred to by the Deputy.
There are 17 bodies under the aegis of my Department. Of these, 14 have had no expenditure on advertising on these social media platforms to date in 2020; these bodies are the Office of the Comptroller and Auditor General, Credit Review Office, Credit Union Advisory Committee, Credit Union Restructuring Board, Disabled Drivers Medical Board of Appeal, Financial Services and Pensions Ombudsman, Home Building Finance Ireland, Investor Compensation Company DAC, Irish Bank Resolution Corporation, Irish Financial Services Appeals Tribunal, Irish Fiscal Advisory Council, National Asset Management Agency, the Office of the Revenue Commissioners and the Tax Appeals Commission.
Of the remaining 3 bodies, details of their advertising spend on social media platforms in 2020 can be found in the following table:
| Body | Date of Campaign | Name of Campaign advertised | Social Media Platform | Amount Spent |
|---|---|---|---|---|
| Central Bank of Ireland | 14/1/20 – 29/1/20 | What is the Central Bank’s role in Europe? | Google Ads – True View Video Ads | €1,010 ex VAT |
| Central Bank of Ireland | 22/1/20 – 26/1/20 | What is the Central Bank’s role in Europe? | LinkedIn Sponsored Content | €1,200 ex VAT |
| Central Bank of Ireland | 16/2/20 – 21/2/20 | How does the Central Bank protect consumers? | Google Ads – True View Video Ads | €981 ex VAT |
| Central Bank of Ireland | 17/2/20 - 23/2/20 | How does the Central Bank protect consumers? | LinkedIn Sponsored Content | €1,162 ex VAT |
| Central Bank of Ireland | 3/3/20 - 6/3/20 | Recruitment campaign-Policy Manager | LinkedIn Sponsored Content | €200 ex VAT |
| Central Bank of Ireland | 9/4/20 -13/4/20 | Recruitment campaign- Head of Division in Investment Banking and Broker Dealer Supervision Division | LinkedIn Sponsored Content | €500 ex VAT |
| Central Bank of Ireland | 18/5/20 -1/6/20 | Recruitment campaign- Chief People Officer | LinkedIn Sponsored Content | €800 ex VAT |
| National Treasury Management Agency* | 03/04/2020-02/04/2021 | Advertising Services in connection with recruitment | € 30,750 (incl. taxes) | |
| Strategic Banking Corporation of Ireland | 29/01/20 | Brexit Loan Scheme (video) | €111 incl. VAT | |
| Strategic Banking Corporation of Ireland | 28/02/20 | Case study on SBCI Liquidity Partner | €62 incl. VAT | |
| Strategic Banking Corporation of Ireland | 30/03/20 – 13/04/20 | Covid-19 Working Capital Loan Scheme and Credit Guarantee Scheme (Animated Explainer Videos) | YouTube | €39,940 incl. VAT |
| Strategic Banking Corporation of Ireland | 30/03/20 – 13/04/20 | Covid-19 Working Capital Loan Scheme and Credit Guarantee Scheme | €11,688 incl. VAT | |
| Strategic Banking Corporation of Ireland | 03/04/2020 | Covid-19 Working Capital Loan Scheme (Animated Explainer Video) | €37 incl. VAT | |
| Strategic Banking Corporation of Ireland | 08/04/2020 | Covid-19 Working Capital Loan Scheme and Credit Guarantee Scheme (Animated Explainer Videos) | €136 incl. VAT | |
| Strategic Banking Corporation of Ireland | 08/04/2020 | Covid-19 Working Capital Loan Scheme and Credit Guarantee Scheme (Animated Explainer Videos) | €124 incl. VAT | |
| Strategic Banking Corporation of Ireland | 14/04/2020 | Credit Guarantee Scheme (Animated Explainer Video) | €131 incl. VAT |
* As part of a shared services agreement, this includes the National Asset Management Agency, Strategic Banking Corporation of Ireland and Home Building Finance Ireland.
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