Written answers

Wednesday, 3 June 2020

Department of Foreign Affairs and Trade

Departmental Advertising

Photo of Seán SherlockSeán Sherlock (Cork East, Labour)
Link to this: Individually | In context | Oireachtas source

39. To ask the Minister for Foreign Affairs and Trade the amount that has been spent on advertising in 2020 by his Department and its agencies on social media platforms (details supplied) in tabular form; and the name of each campaign advertised. [9839/20]

Photo of Simon CoveneySimon Coveney (Cork South Central, Fine Gael)
Link to this: Individually | In context | Oireachtas source

My Department engages in public awareness advertising where there is important information that needs to be brought to the attention of citizens.  To date there has been no expenditure on advertising on social media platforms for campaigns in 2020.  However, some expenditure has occurred in 2020, which relates to campaigns that ran in 2019.

In addition to the expenditure from 2019 campaigns, Embassies abroad in 2020 have spent a small sum on social media to highlight specific projects in their locations.

Campaign Details Social Media Platform Supplier Cost
St Patrick's Day Google 17/03-31/03/19 Google PHD €11,394.63 2019 campaign
Ireland's Rugby World Cup promotion campaign, 09/12 - 31/12/19 Google & Facebook PHD €42,532.27 2019 campaign
Missions abroad Facebook & Twitter €1,377.40
Total €55,304.30

Comments

No comments

Log in or join to post a public comment.