Written answers

Wednesday, 18 December 2019

Department of Jobs, Enterprise and Innovation

Departmental Advertising Data

Photo of Robert TroyRobert Troy (Longford-Westmeath, Fianna Fail)
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231. To ask the Minister for Jobs, Enterprise and Innovation the amount spent on advertising in 2018 and to date in 2019 on Brexit; and if she will make a statement on the matter. [53737/19]

Photo of Heather HumphreysHeather Humphreys (Cavan-Monaghan, Fine Gael)
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The following table provides details of expenditure incurred by my Department and its Offices on Brexit advertising over the period 2018 to date.

2018 Type of Advertising Amount Spent

Campaign/Project Name
Leaflet (Design and Print) 1,324 Summary of Brexit Supports available to Retail Businesses
Leaflet – Additional copies (print) 209 Summary of Brexit Supports available to Retail Businesses
Print and Delivery 610 6,000 Getting Ireland Brexit Ready Guides
Print and Delivery 330 3,000 Getting Ireland Brexit Ready Guides
Design and Print 861 Brexit Preparedness leaflets for the National Ploughing Championships
Total Expenditure incurred in 2018 3,334
2019 Radio Advertising 21,914 Brexit Advertising Campaign
National and Regional Newspaper Advertising 69,793 Brexit Advertising Campaign
Newspaper Advertising 1,469 Brexit Preparedness Advertising Campaign
Newspaper Advertising 260 Brexit Preparedness Advertising Campaign
Digital Advertisement 185 Brexit Preparedness

Advertising (New Brexit Times and Digital Ads)
Total Expenditure incurred in 2019 93,621

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