Written answers
Wednesday, 11 December 2019
Department of Health
Departmental Advertising Expenditure
Robert Troy (Longford-Westmeath, Fianna Fail)
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247. To ask the Minister for Health the expenses incurred by his Department to date in 2019 for the implementation of ongoing communications strategy initiatives that highlight schemes and programmes operated under the auspices of his Department including advertising and promotion on TV, radio, newspapers and online in tabular form; and the level of expenditure for each such initiative. [52120/19]
Simon Harris (Wicklow, Fine Gael)
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Please see attached table of information in reply to your query.
Initiative/strategy | Supplier | Consultancy | Advertising (production) | Promotion (Incl radio magazine) | Cinema | TV | Outdoor | Online | Total |
---|---|---|---|---|---|---|---|---|---|
Pitch to Sláintecare | Facebook Ads | €50.00 | €50.00 | ||||||
Skin cancer prevention plan Healthy Ireland | €35.00 | €35.00 | |||||||
Advance Nurse Practitioner Launch Chief Nurses Office | €50.00 | €50.00 | |||||||
Healthy Ireland Awareness Ad Campaign 2019 | PHD Media | €73,331.37 | €46,851.41 | €20,9822 | €131,328.37 | €51,251.80 | €323,745.15 | ||
Healthy Ireland Awareness Ad Campaign 2019 | Cawley Nea TBWA | €148,436.40 | €148,436.40 €472,343.55 |
Robert Troy (Longford-Westmeath, Fianna Fail)
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248. To ask the Minister for Health the expenses incurred by his Department to date in 2019 for the commissioning, development, production, promotion and online sharing of a video that highlighted schemes and programmes operated by his Department in tabular form; if such videos have been commissioned for 2020; and if so, the estimated costs of each such video. [52137/19]
Simon Harris (Wicklow, Fine Gael)
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The majority of videos highlighting schemes and programmes of the Department for use online are produced in-house by the Press and Communications Office. As a result, there are no commissioning, developing or production costs associated.
External production and promotion of any Healthy Ireland videos have been included in the overall online costs for the Healthy Ireland awareness campaign 2019. (Please see table attached)
External video commissioning, development, production, promotion costs under Sláintecare are provided for in table attached.
In 2019 the Dept. of Health promoted 3 videos on its Facebook page. Total cost amounting to €135. (Further details on table attached)
There are no plans for any external video production in 2020 at this time.
Initiative/strategy | Supplier | Commissioning | Development | Production | Promotion | Online Sharing |
---|---|---|---|---|---|---|
Pitch to Slaintecare | Facebook Ads | €50.00 | ||||
Skin cancer prevention plan -Healthy Ireland | Facebook Ads | €35.00 | ||||
Advance Nurse Practitioner Launch - Chief Nurses Office | Facebook Ads | €50.00 | ||||
Healthy Ireland Awareness Ad Campaign 2019 | PHD Media | €51,251.80 | ||||
Video of Staff Engagement event - Sláintecare | W1 Design Ltd (One Productions) | €1,951.85 (ex.VAT) | ||||
Video of Citizen Engagement event in Galway - Sláintecare | Morgan Creative | €615.00 (ex.VAT) | ||||
Regional Health Areas – Sláintecare | Detail Design | €6,566.00 (ex.VAT) |
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