Tuesday, 10 December 2019
Department of Housing, Planning, and Local Government
Departmental Advertising Campaigns
670. To ask the Minister for Housing, Planning, and Local Government the advertising campaigns, promotional events and launches planned by his Department for the first six months of 2020; the budgeted costs of these campaigns; and if he will make a statement on the matter. [51413/19]
My Department incurs expenditure on campaigns, events and launches to ensure the public, elected representatives, stakeholders, interested parties and media are and informed of policies and legislation, schemes and other initiatives. Communications campaigns for public consultations is an important activity for raising awareness of draft policies and legislation so the public and interested parties can provide input and enhance the policy-making process.
My Department aims to limit external expenditure on campaigns, events and launches through the use of staff and Departmental resources to produce communications resources such as digital content.
My Department currently has the following planned advertising campaigns, promotional events and launches for the first six months of 2020:
|Policy/scheme/event||Planned campaigns/events/launches||Budgeted costs|
|Marine Planning and Development Management Bill public consultation||Advertising, promotional resources and information sessions for the consultation, and post-consultation promotional activities||Approximately €20,000|
|Vacant Homes Campaign||Print and social media advertising||Approximately €25,000|
|Urban Regeneration and Development Fund||Launch and associated workshops for second call for proposals||Approximately €25,000|
|Young Scientist & Technology Exhibition||Met Éireann outreach||Approximately €13,000|
|European Maritime Day||Promotional stall for marine planning in Ireland||Approximately €2,000|
|Draft National Marine Planning Framework public consultation||Roadshow events||Approximately €6,000|
Other campaigns, events and launches will arise during the first six months of 2020, including openings and launches for housing schemes. The costs of housing schemes’ openings are usually borne by local authorities. Any costs for such events in the first half of 2020 are not known at this time.