Denis Naughten (Roscommon-Galway, Independent)
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41. To ask the Minister for Transport, Tourism and Sport his plans for the development of Ireland's Hidden Heartlands; and if he will make a statement on the matter. [48012/19]

Shane Ross (Dublin Rathdown, Independent)
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The Ireland's Hidden Heartlands tourism experience brand was launched last year.  I am satisfied with progress being made by Fáilte Ireland and I believe that the area has great potential for further development.

As a tourism experience brand, Ireland’s Hidden Heartlands benefits from a broad programme of Fáilte Ireland supports.  These supports aim to develop visitor experiences and associated tourism infrastructure and products; enhance industry capability and run targeted marketing campaigns and other promotional activity - all underpinned by coordinated leadership structures, appropriate networking and community activation.  The next phase of brand development includes Tourism Master Plans for the River Shannon and Beara Breifne Way – the two centrepieces of the brand offering.

As the development of Ireland's Hidden Heartlands on the ground is led by Fáilte Ireland, I have asked the agency to provide the Deputy with further detail on its development plans.  Please contact my private office if you have not received a reply within ten working days.