Written answers

Tuesday, 12 November 2019

Department of Public Expenditure and Reform

Project Ireland 2040 Expenditure

Photo of Barry CowenBarry Cowen (Offaly, Fianna Fail)
Link to this: Individually | In context | Oireachtas source

146. To ask the Minister for Public Expenditure and Reform the amount spent on advertising for Project Ireland 2040 since its publication in February 2018 by category (details supplied); and if he will make a statement on the matter. [46458/19]

Photo of Paschal DonohoePaschal Donohoe (Dublin Central, Fine Gael)
Link to this: Individually | In context | Oireachtas source

Project Ireland 2040 is the Government's long-term, overarching strategy to make Ireland a better country for all its people, integrating, for the first time, the national spatial and investment strategies. The projects under these plans which include roads, schools, primary care centres, housing, sporting and cultural amenities and business activation facilities impact villages, towns, cities and regions across the length and breadth of Ireland.

Responsibility for Project Ireland 2040 communications was assigned to the Department of Public Expenditure and Reform on 21 November 2018.

Since that date, €85,361.95 has been spent on public information measures involving three 2-week tranches of transit advertising on public transport networks throughout Ireland, with the specific aim of empowering members of the public to find out what is happening under Project Ireland 2040 in their local area. During each phase, the material was displayed on the Red and Green Luas lines as well as approximately 500 Dublin Buses, 50 Irish Rail carriages and 100 Bus Shelters in Dublin, Cork, Galway, Limerick, Waterford and nationwide. The material directed the audience to gov.ie/2040. That website has received more than 50,000 hits in the period.

Photo of Barry CowenBarry Cowen (Offaly, Fianna Fail)
Link to this: Individually | In context | Oireachtas source

147. To ask the Minister for Public Expenditure and Reform the controls in place for local authorities and State agencies to undertake Project Ireland 2040 advertising and to spend funding in this regard; and if he will make a statement on the matter. [46459/19]

Photo of Paschal DonohoePaschal Donohoe (Dublin Central, Fine Gael)
Link to this: Individually | In context | Oireachtas source

While my Department sets the allocations for Departments and the delegated sanction arrangements under which Departments make their spending decisions, the actual roll-out of particular projects and programmes is managed by the individual line Departments and their agencies who are responsible for project and programme delivery, and decisions regarding associated publicity and advertising in relation to these programmes would also fall to be considered in this context.

Comments

No comments

Log in or join to post a public comment.