Written answers

Tuesday, 9 July 2019

Department of Public Expenditure and Reform

Departmental Advertising Expenditure

Photo of Peadar TóibínPeadar Tóibín (Meath West, Aontú)
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193. To ask the Minister for Public Expenditure and Reform the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29397/19]

Photo of Paschal DonohoePaschal Donohoe (Dublin Central, Fine Gael)
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The following table sets out the amount spent by my Department on digital marketing over the past eight years.

Year CostPurposeProviderTarget AudiencePolicy initiativesAudience criteria
2017€46,190Stakeholder support (Office of Government Procurement)PrivateIrelandYesVideo material on OGP YouTube channel, catering for Irish SME's and Public Bodies
2017€444Promoting the whereyourmoneygoes.gov.ie website which shows the Irish government's expenditure data PrivateIrelandYesAll Adults in Ireland
2017€205,439 To promote and raise awareness of the Public Services Card and MyGovID PrivateIrelandYesAll Adults in Ireland 
2018€47,337Stakeholder support (Office of Government Procurement)PrivateIrelandYesVideo material on OGP YouTube channel, catering for Irish SME's and Public Bodies
2018€99,669The promote and raise awareness of MyGovID and the services it enables PrivateIrelandYesAll adults in Ireland

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