Written answers
Tuesday, 9 July 2019
Department of Public Expenditure and Reform
Departmental Advertising Expenditure
Peadar Tóibín (Meath West, Aontú)
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193. To ask the Minister for Public Expenditure and Reform the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29397/19]
Paschal Donohoe (Dublin Central, Fine Gael)
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The following table sets out the amount spent by my Department on digital marketing over the past eight years.
Year | Cost | Purpose | Provider | Target Audience | Policy initiatives | Audience criteria |
---|---|---|---|---|---|---|
2017 | €46,190 | Stakeholder support (Office of Government Procurement) | Private | Ireland | Yes | Video material on OGP YouTube channel, catering for Irish SME's and Public Bodies |
2017 | €444 | Promoting the whereyourmoneygoes.gov.ie website which shows the Irish government's expenditure data | Private | Ireland | Yes | All Adults in Ireland |
2017 | €205,439 | To promote and raise awareness of the Public Services Card and MyGovID | Private | Ireland | Yes | All Adults in Ireland |
2018 | €47,337 | Stakeholder support (Office of Government Procurement) | Private | Ireland | Yes | Video material on OGP YouTube channel, catering for Irish SME's and Public Bodies |
2018 | €99,669 | The promote and raise awareness of MyGovID and the services it enables | Private | Ireland | Yes | All adults in Ireland |
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