Written answers

Tuesday, 9 July 2019

Department of Agriculture, Food and the Marine

Departmental Advertising Expenditure

Photo of Peadar TóibínPeadar Tóibín (Meath West, Aontú)
Link to this: Individually | In context | Oireachtas source

546. To ask the Minister for Agriculture, Food and the Marine the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29384/19]

Photo of Michael CreedMichael Creed (Cork North West, Fine Gael)
Link to this: Individually | In context | Oireachtas source

The bulk of my Department's digital marketing is in respect of notices in the specialised farming media. Decisions on the placement of notices are made on a case-by-case basis, depending on the nature of the advertisement and the target audience. All target audiences were domestic.

Spark Foundry (formerly Mediavest) hold the central Governmental contract for the provision of the majority of advertising needs.

The expenditure for the period in question is set out in the following table.

Digital/online marketing

2019

Event/CampaignTotal €
Getting Brexit Ready - Digital Ad  - Irish Times online

1,476
Irish Language Scheme (online) – Tuairisc.ie

429.27

Total paid in 2019 to date: €1,905.27

2018

Event/CampaignTotal €
Clean Livestock Policy for Sheep (online advert) – AgriLand1,230
CAP 2020 Consultation Process (online advert) – AgriLand2,460
Nitrates deadline (online advert) – AgriLand4,305
Forestry Awareness (online advert) – DoneDeal.ie6,089

Total paid in 2018: €14,084

2017

Event/CampaignTotal €
Advice Note for Backyard Flock Owners (online advert)922.50
Engineers Ireland online ad (Engineer grade III (Civil)) (online advert)184.50
BPS online applications clinics advert (Online Advert)- AgriLand2,460
Invitation to become an organic demonstration farm (Online Advert)- AgriLand1,230
FAS training on CAP and GLAS (Online Advert) – AgriLand2,460

Total paid in 2017: €7,257

2016

Event/CampaignTotal €
NONENIL

Total paid in 2016: NIL

2015

Event/CampaignTotal €
NONENIL

Total paid in 2015: NIL

2014

Event/CampaignTotal €
Our Ocean Wealth 1st annual conference (Online notice)307.50
Consultation on marine research/low carbon road map (Online advert)123

Total paid in 2014: €430.50

2013

Event/CampaignTotal €
NONENIL

Total paid in 2013: NIL

2012

Event/CampaignTotal €
NONENIL

Total paid in 2012: NIL

Comments

No comments

Log in or join to post a public comment.