Written answers
Tuesday, 9 July 2019
Department of Agriculture, Food and the Marine
Departmental Advertising Expenditure
Peadar Tóibín (Meath West, Aontú)
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546. To ask the Minister for Agriculture, Food and the Marine the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29384/19]
Michael Creed (Cork North West, Fine Gael)
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The bulk of my Department's digital marketing is in respect of notices in the specialised farming media. Decisions on the placement of notices are made on a case-by-case basis, depending on the nature of the advertisement and the target audience. All target audiences were domestic.
Spark Foundry (formerly Mediavest) hold the central Governmental contract for the provision of the majority of advertising needs.
The expenditure for the period in question is set out in the following table.
Digital/online marketing
2019
Event/Campaign | Total € |
---|---|
Getting Brexit Ready - Digital Ad - Irish Times online | 1,476 |
Irish Language Scheme (online) – Tuairisc.ie | 429.27 Total paid in 2019 to date: €1,905.27 |
2018
Event/Campaign | Total € |
---|---|
Clean Livestock Policy for Sheep (online advert) – AgriLand | 1,230 |
CAP 2020 Consultation Process (online advert) – AgriLand | 2,460 |
Nitrates deadline (online advert) – AgriLand | 4,305 |
Forestry Awareness (online advert) – DoneDeal.ie | 6,089 Total paid in 2018: €14,084 |
2017
Event/Campaign | Total € |
---|---|
Advice Note for Backyard Flock Owners (online advert) | 922.50 |
Engineers Ireland online ad (Engineer grade III (Civil)) (online advert) | 184.50 |
BPS online applications clinics advert (Online Advert)- AgriLand | 2,460 |
Invitation to become an organic demonstration farm (Online Advert)- AgriLand | 1,230 |
FAS training on CAP and GLAS (Online Advert) – AgriLand | 2,460 Total paid in 2017: €7,257 |
2016
Event/Campaign | Total € |
---|---|
NONE | NIL Total paid in 2016: NIL |
2015
Event/Campaign | Total € |
---|---|
NONE | NIL Total paid in 2015: NIL |
2014
Event/Campaign | Total € |
---|---|
Our Ocean Wealth 1st annual conference (Online notice) | 307.50 |
Consultation on marine research/low carbon road map (Online advert) | 123 Total paid in 2014: €430.50 |
2013
Event/Campaign | Total € |
---|---|
NONE | NIL Total paid in 2013: NIL |
2012
Event/Campaign | Total € |
---|---|
NONE | NIL Total paid in 2012: NIL |
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