Written answers
Wednesday, 6 March 2019
Department of Employment Affairs and Social Protection
Departmental Advertising Expenditure
Catherine Murphy (Kildare North, Social Democrats)
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298. To ask the Minister for Employment Affairs and Social Protection the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019, by campaign and social media platform used; and if she will make a statement on the matter. [11120/19]
Regina Doherty (Meath East, Fine Gael)
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My Department administers over 70 separate schemes and services, which affect the lives of almost every person in the State. The Department is committed to ensuring that members of the public are fully aware of the welfare supports and services that are available to them, and public information campaigns, including print, radio and promotion via social media and online advertising, are an important part of this work.
Details of all social media and online (digital) media advertising costs in 2018 and to date in 2019, broken down by campaign, are detailed as follows:
Advertising Costs
| Campaigns 2018 | Social Media Costs (incl. VAT) & Platform | Digital/Online Advertising (incl. VAT) | Total (incl. VAT) |
|---|---|---|---|
| Low Pay Commission* | Nil | €3,690 | €3,690 |
| Jobsweek 2018 | €2,126.14 (Facebook adverts for key recruitment/jobs event ) | Nil | €2,126.14 |
| Dundalk Jobs Fair | €983.94 (Facebook ads for Dundalk Jobsfair event) | Nil | €983.94 |
| False Self-employment | €2,460 (Twitter Ads) | €12,423 | €14,883 |
| Totals: | €5,570.08 | €16,113 | €21,683.08 |
Advertising Costs
| Campaigns 2019 | Social Media Ad. Costs (incl. VAT) & Platform | Digital/Online Advertising (incl. VAT) | Total (incl. VAT) |
|---|---|---|---|
| National Min. Wage | Nil | €7,365.79 | €7,365.79 |
| Low Pay Commission* | Nil | €4,100.34 | €4,100.34 |
| MyWelfare.ie** | €6,150 (Twitter) | €18,450 | €24,600 |
| Totals | €6,150 | €29,916.13 | €36,066.13 |
** In 2019 to-date, my Department has a committed spend for the promotion of MyWelfare.ie services of €6,150 incl. VAT on social media (Twitter) and €18,450 incl. VAT in other digital/online ads. These costs have not yet been billed to DEASP.
Catherine Murphy (Kildare North, Social Democrats)
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299. To ask the Minister for Employment Affairs and Social Protection if she has engaged and-or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 and to date in 2019; the amount spent by company; and if she will make a statement on the matter. [11137/19]
Regina Doherty (Meath East, Fine Gael)
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I can confirm that my Department has not engaged or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 or 2019.
Part of my Department's work includes developing public information campaigns - designed to enhance public awareness of the Department's wide range of schemes and services and any important changes. As part of this work it engages a design agency to develop advertising content, and a media buying agency to purchase advertising space across a range of media, as required. The design agency was appointed following a public tendering process on E-tenders. The media buying agency was appointed via an Office of Government Procurement framework competition.
I trust this clarifies the matter for the Deputy.
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