Written answers

Wednesday, 6 March 2019

Department of Communications, Climate Action and Environment

Departmental Advertising Expenditure

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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250. To ask the Minister for Communications, Climate Action and Environment the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019, by campaign and social media platform used; and if he will make a statement on the matter. [11116/19]

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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251. To ask the Minister for Communications, Climate Action and Environment if he has engaged and-or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 and to date in 2019; the amount spent by company; and if he will make a statement on the matter. [11133/19]

Photo of Richard BrutonRichard Bruton (Dublin Bay North, Fine Gael)
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I propose to take Questions Nos. 250 and 251 together.

My Department's remit includes complex policy areas, oversight of State regulation and service provision across key strategic sectors such as climate action, waste management, energy and public broadcasting, and regulation of sectors such as mining and hydrocarbon exploration. Given the technical complexity, economic significance and community interest in these areas, there is a requirement to disseminate information and to address specific issues as they arise. The Department therefore necessarily incurs some expenditure on social media advertising, online promoted content and public relations services on these from time to time.

The information requested is outlined in tabular format below:

Spend on social media advertising and online promoted content by campaign and social media platform used

Campaign Social Media platformType - side bar, above the line and pop website ads CostYear
ObSERVE ProgrammeFacebookAbove the Line€3692018
Ploughing ChampionshipsFacebook/InstagramAbove the line€3692018
National Dialogue on Climate Action (NDCA) Regional Gatherings in 2018 - Athlone and Tralee FacebookBelow the line Advertising

(Facebook posts advertising the events)
€1,0962018
Phase out of flat fees for Household Waste CollectionFacebookGeneral€2612018
Phase out of flat fees for Household Waste CollectionInstagramGeneral€32018
Phase out of flat fees for Household Waste CollectionFacebook, Twitter and InstagramGeneral€12,3002018

Public Relations online advertising agencies engaged

Name of PR online advertising CompanyCampaignCost Year
Seditio LtdTrading Online Voucher Scheme€2,8902018
Focus AdvertisingPhase out of flat fees for Household Waste Collection€12,3002018
Mandy Johnston CommunicationsPhase out of flat fees for Household Waste Collection€1,9002018

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