Written answers
Wednesday, 6 March 2019
Department of Health
Departmental Advertising Expenditure
Catherine Murphy (Kildare North, Social Democrats)
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202. To ask the Minister for Health the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019, by campaign and social media platform used; and if he will make a statement on the matter. [11123/19]
Simon Harris (Wicklow, Fine Gael)
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This spend for 2018 is related to the Healthy Ireland 2018 Summer campaign only and is in accordance with IAB policy and based on LEAN advertising principles. There has been no spend to date on in feed advertising for 2019.
| 2018 | ||
|---|---|---|
| Healthy Ireland | ||
| Social Media Advertising (feed advertising) | 3,010.92 | |
| 3,300.00 | ||
| Ex VAT | 6,310.92 |
Catherine Murphy (Kildare North, Social Democrats)
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203. To ask the Minister for Health if he has engaged and-or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 and to date in 2019; the amount spent by company; and if he will make a statement on the matter. [11140/19]
Simon Harris (Wicklow, Fine Gael)
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The Department has not engaged with public relations online advertising agencies during the time specified by the Deputy.
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