Written answers
Wednesday, 6 March 2019
Department of Jobs, Enterprise and Innovation
Departmental Advertising Expenditure
Catherine Murphy (Kildare North, Social Democrats)
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153. To ask the Minister for Jobs, Enterprise and Innovation the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019 by campaign and social media platform used; and if she will make a statement on the matter. [11114/19]
Catherine Murphy (Kildare North, Social Democrats)
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154. To ask the Minister for Jobs, Enterprise and Innovation if she has engaged and or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 and to date in 2019; and the amount spent by company; and if she will make a statement on the matter. [11131/19]
Heather Humphreys (Cavan-Monaghan, Fine Gael)
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I propose to take Questions Nos. 153 and 154 together.
Details of expenditure incurred by my Department and its Offices during 2018 on social media advertising and online promoted content are set out in the following table. To date in 2019 no amount has been spent in this regard; projects where the use of social media may be considered worthwhile will be considered on a case by case basis.
Company /PR Online Ad Agency | Social Media advertising | Online promoted content including side bar, above the line, pop website ads | Campaign | Social Media Platform | Amount spent |
---|---|---|---|---|---|
Spark Foundry | Targeted LinkedIn campaign to promote awareness of Disruptive Technologies Innovation Fund and the launch of the first call for funding | Promoted Post | Disruptive Technologies Innovation Fund | Linkedin Creative | €5,651.01 |
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