Catherine Murphy (Kildare North, Social Democrats)
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141. To ask the Tánaiste and Minister for Justice and Equality the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019, by campaign and social media platform used; and if he will make a statement on the matter. [11125/19]

Charles Flanagan (Laois, Fine Gael)
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My Department made use of the advertising methods referenced as part of two information campaigns in 2018. These approaches allowed the campaigns to target specific demographic groups which were targets of the campaigns but which may not be readily accessed through traditional channels such as broadsheet newspaper advertising. 

The Department spent €17,470 in 2018 promoting the "What would you do?" national awareness campaign on domestic violence on social media. This comprised of €13,557 on Facebook, €2,157 on Instagram and €1,756 on Twitter. 

The Department also made use of such channels in 2018 to help promote its annual fireworks awareness campaign in the run up to Halloween. €1,637.02 was spent on Facebook. A further €3,868.38 was spent on online promoted content of the type specified for the campaign in addition to €430.50 for online campaign management fees.

The Department has not accrued any such expenditure thus far in 2019.

Catherine Murphy (Kildare North, Social Democrats)
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142. To ask the Tánaiste and Minister for Justice and Equality if he has engaged and-or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 and to date in 2019; and the amount spent by company; and if he will make a statement on the matter. [11142/19]

Charles Flanagan (Laois, Fine Gael)
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My Department engaged with two such agencies in 2018 as part of the promotion of public information campaigns. The agencies were engaged in order to assist in targeting specific demographic groups which were targets of the campaigns but which may not be as effectively accessed through traditional channels such as broadsheet newspaper advertising.  

PHD media were paid a total of €139,266 in 2018 as part of the "What would you do?" national awareness campaign on domestic violence. This encompassed spending on social media (€17,470), Google Adwords (€20,336), Video on Demand (€28,449), online content partnerships (€48,713) and digital display ads (€24,298). 

Spark Foundry were paid a total of €4,298.88 in 2018 as part of the Department's annual fireworks awareness campaign in the run up to Halloween. This consisted of €3,868.38 on online promoted content and €430.50 in online campaign management fees.

My Department has not accrued any such expenditure thus far in 2019.