Written answers
Wednesday, 6 March 2019
Department of Public Expenditure and Reform
Departmental Advertising Expenditure
Catherine Murphy (Kildare North, Social Democrats)
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91. To ask the Minister for Public Expenditure and Reform the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019 by campaign and social media platform used; and if he will make a statement on the matter. [11126/19]
Paschal Donohoe (Dublin Central, Fine Gael)
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I have set out in the following table details of the amount spent on social media advertising and online promoted content by means of sidebar, above the line and pop website ads in 2018 and to date in 2019.
Amount Spent on Social Media
Year | Campaign | Platform | Cost |
---|---|---|---|
2018 | IGEES AP Recruitment Competition | Facebook and LinkedIn (Pop Website Ads) | €553.50 |
2018 | MyGovID Media Campaign | Programmatic Google Pay-per-click (Side Bar) | €17,818.78 |
Total | €18,372.28 | ||
2019 | IGEES AP Recruitment Competition | Facebook and LinkedIn (Pop Website Ads) | €500.00 |
Total | €500.00 |
Catherine Murphy (Kildare North, Social Democrats)
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92. To ask the Minister for Public Expenditure and Reform if he has engaged and-or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 and to date in 2019; and the amount spent by company; and if he will make a statement on the matter. [11143/19]
Paschal Donohoe (Dublin Central, Fine Gael)
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The details requested by the Deputy are set out in the following table.To date in 2019, there has been no such expenditure.
Year | Company | Amount Spent |
---|---|---|
2018 | Mindshare Media Ireland Ltd. for MyGovID awareness campaign | €76,948.91 |
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