Written answers

Wednesday, 6 March 2019

Department of Defence

Departmental Advertising Expenditure

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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70. To ask the Taoiseach and Minister for Defence the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019, by campaign and social media platform used; and if he will make a statement on the matter. [11118/19]

Photo of Paul KehoePaul Kehoe (Wexford, Fine Gael)
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No expenditure was incurred in respect of my Department on social media advertising and online promoted content in 2018 or to date in 2019, in the form referred to by the Deputy.

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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71. To ask the Taoiseach and Minister for Defence if he has engaged and-or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 and to date in 2019; and the amount spent by company; and if he will make a statement on the matter. [11135/19]

Photo of Paul KehoePaul Kehoe (Wexford, Fine Gael)
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I have set out the details of the online advertising agency and costs incurred by my Department in relation to the Be Winter Ready campaign, for 2018 in the table below.There has not been any expenditure in this regard to date in 2019, as the campaign is carried out in the last quarter of the year.

Advertising Agency
Management of Twitter campaignSpark Foundry€2,583.00

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