Tony McLoughlin (Sligo-Leitrim, Fine Gael)
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551. To ask the Minister for Transport, Tourism and Sport the way in which the food tourism, activity tourism and initiatives (details supplied) in north County Cork fit within the market and branding strategy for the Wild Atlantic Way, Ireland’s Ancient East and the Hidden Heartlands; and if he will make a statement on the matter. [9447/19]

Brendan Griffin (Kerry, Fine Gael)
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The tourism potential of the various counties and regions is developed and promoted in line with the relevant tourism experience brands, which provide the overarching context for related marketing, enterprise supports and tourism product development (including food- and activity-tourism initiatives).

I have asked Fáilte Ireland to provide the Deputy with further detail on its marketing and branding strategies for the regional experience brands and how these align with the tourism offering in north County Cork. Please contact my private office if you have not received a reply within ten working days.