Written answers

Tuesday, 15 January 2019

Department of Education and Skills

Departmental Expenditure

Photo of Joan BurtonJoan Burton (Dublin West, Labour)
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328. To ask the Minister for Education and Skills the budget and spend in his Department for marketing, media and social media in each of the years 2016 to 2018, inclusive; the projected spend for 2019; and if he will make a statement on the matter. [54462/18]

Photo of Joe McHughJoe McHugh (Donegal, Fine Gael)
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For the Deputy’s information, the following are the details in relation to the expenditure from 2016 - 2018 inclusive in relation to marketing, media and social media.

My Department had no social media spend in 2016 and 2017. However, in December 2018, a campaign promoting teaching as a career was developed in conjunction with the Government Information Service (€132,991) in which social media was utilised as a platform. The invoices in relation to the social media element of this campaign have not yet been submitted to the Department and will be paid in 2019.

In addition, during 2018, my Department engaged in a number of other high profile campaigns aimed at raising awareness among the teaching profession and learners on specific initiatives including a national STEM awareness campaign (€78,965); online safety campaign in conjunction with the Department of the Taoiseach (€21,051); awareness raising Campaign (Promotion of Foreign Languages as part of Ireland's Foreign Languages strategy) which was implemented by Post-Primary Languages Initiative (PPLI) (€350,000).

My Department does not have a dedicated marketing and media budget and consequently cannot predict costs for 2019. Any costs arising in relation to such activities are met from the relevant business unit’s subhead and accounted for in the Department's annual Appropriation Accounts.

YearCosts
2016 €11,719.55
2017€38,628.30
2018 €591,726.32

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