Written answers
Wednesday, 19 December 2018
Department of Jobs, Enterprise and Innovation
Departmental Advertising Expenditure
Brendan Howlin (Wexford, Labour)
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279. To ask the Minister for Jobs, Enterprise and Innovation the amount spent by her Department on public advertising and the purchase of external communications and publicity in 2018 by advertising campaign including specific amounts on social media campaigns (details supplied) or other digital platforms; the amount spent on public relations or other communications support in tabular form; and if she will make a statement on the matter. [53569/18]
Heather Humphreys (Cavan-Monaghan, Fine Gael)
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Details of expenditure incurred by my Department and its Offices to date in 2018 on advertising campaigns, including social media campaigns, and public relations and other communications support are set out in the table below.
My Department and its Offices use external advertising providers having regard to the business needs for such services. In engaging such providers, the Department and its Offices are mindful of the need to secure value for money and, accordingly, strive to keep costs to a minimum.
Expenditure incurred by the Department of Business, Enterprise and Innovation and its Offices to date in 2018 on advertising campaigns, including social media campaigns, and public relations and other communications
| Description of Advertising Campaign | Company Engaged to Promote Department’s Policy/Programme | Cost Incurred to date in 2018 |
|---|---|---|
| Advertisement in the August 2018 edition of the Accountancy Ireland magazine to create awareness of the supportingssme.ie online tool | Chartered Accountants Ireland | €3,247 |
| Advertising Location Signs at the Tullamore Show | Tullamore & County Offaly Show | €100 |
| Advertising costs relating to the recruitment of external adjudicators for WRC | Public Appointments Commission | €3,424 |
| Adverts costs in Agriland (On Line advertising) | Fuzion Communications | €1,476 |
| Newspaper advertisements seeking written submissions in respect of the Labour Court review of Joint Labour Committees 2018 | Media Vest Limited | €7,169 |
| Design of advertising for Workplace Relations Commission stand at National Ploughing Championships | Fuzion Communications | €2,287 |
| Workplace Relations Commission seminar - The World of Work – A shifting landscape – design of brochures and PR | Fuzion Communications | 3,266 |
| Workplace Relations Commission employment rights public awareness campaign – Market Garden | Irish Farmers Journal | €8,467 |
| Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships | Irish Farmers Journal | €3,764 |
| Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships | Westmeath / Offaly Independent Print Co Ltd | €708 |
| Radio advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships | Midlands 103 | €5,910 |
| Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships | Guerin Media Ltd | €431 |
| Newspaper advertising to promote awareness of the Disruptive Technologies Innovation Fund and the launch of the first call for funding | Mediavest Ltd | €10,677 |
| Targeted LinkedIn campaign to promote awareness of the Disruptive Technologies Innovation Fund and the launch of the first call for funding | Spark Foundry | €2,742 |
| Total Expenditure Incurred to date in 2018 | €53,668 |
| PR Company Engaged by Department/Office in 2018 | Purpose of Engagement | Expenditure Incurred to date in 2018 on Public Relations |
|---|---|---|
| Fuzion Communications | To provide communication services including PR, advising on the design, content and production of various WRC reports, brochures, documents and audio-visual concepts and productions including media monitoring during 2018. | €8,961 |
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