Wednesday, 19 December 2018
Department of Education and Skills
227. To ask the Minister for Education and Skills the amount spent on social media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [53988/18]
My Department had no social media spend in 2016 and 2017.
As part of the Teacher Supply Action Plan, a campaign to promote the teaching profession went live today, 19thDecember 2018. My Department worked closely with the Government Information Service and their creative media agencies on the campaign, which includes social media. The detailed invoices in relation to the social media element of this campaign have not yet been submitted to the Department. We will arrange to have the information forwarded to the Deputy in due course.
228. To ask the Minister for Education and Skills the amount spent on marketing and media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [54005/18]
For the Deputy’s information, below are the details in relation to the expenditure from 2016 - 2018 inclusive.
During 2018, my Department engaged in a number of high-profile campaigns aimed at raising awareness among the teaching profession and learners of specific initiatives including Ireland's Foreign Language Strategy; a national STEM awareness campaign (€78,965); and an online safety campaign in conjunction with the Department of the Taoiseach (€21,051). In addition a campaign promoting teaching as a career was developed in conjunction with the Government Information Service (€132,991). Social media was utilised as a platform as appropriate.
My Department does not have a dedicated marketing and media budget and consequently cannot predict costs for 2019. Any costs arising in relation to such activities are met from the relevant business unit’s subhead and accounted for in the Department's annual Appropriation Accounts.