Written answers
Wednesday, 19 December 2018
Department of Finance
Departmental Advertising Campaigns
Brendan Howlin (Wexford, Labour)
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118. To ask the Minister for Finance the amount spent by his Department on public advertising and the purchase of external communications and publicity in 2018 by advertising campaign including specific amounts on social media campaigns (details supplied) or other digital platforms; the amount spent on public relations or other communications support in tabular form; and if he will make a statement on the matter. [53576/18]
Paschal Donohoe (Dublin Central, Fine Gael)
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The details of the amount spent on the purchase of external communications and publicity in 2018 by advertising campaign including specific amounts on social media campaigns or other digital platforms and the amount spent on public relations or other communications is provided in the table.
| Section | The amount spent on public advertising and the purchase of external communications and publicity in 2018 by advertising campaign including specific amounts on social media campaigns (details supplied) or other digital platforms, | the amount spent on public relations or other communications support |
|---|---|---|
| International Finance Division | Nil | €1,240 – Graphic Design for IFS2020 Action Plan for 2018 |
| Banking Division | €402,579.00 - *Language Communications – Switch Your Bank (Phase 2) (including €369 webhosting fee) €3,860.90 - Fluid Branding - Promotional material for public awareness building of SME online tool | Nil |
| Economics Division | €1085.40 to Paul Martin re Design and art for literature used at the Tax Policy Conference 2018 | Nil |
*The Switch Your Bank campaign is funded, in its entirety, by AIB and Permanent TSB, as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products.
- The Department of Finance facilitates this campaign as part of its remit to ensure that consumers are protected within the financial sector in Ireland and to ensure a healthy level of competition.
- The contract with Language Communications permitted them to appoint subcontractors for provision of services.
- Phase one of the public awareness campaign cost €738,000 in total.
- Phase two of the public awareness campaign will cost €405,900 in total.
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