Written answers

Wednesday, 19 December 2018

Department of Children and Youth Affairs

Departmental Advertising Expenditure

Photo of Brendan HowlinBrendan Howlin (Wexford, Labour)
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500. To ask the Minister for Children and Youth Affairs the amount spent by her Department on public advertising and the purchase of external communications and publicity in 2018 by advertising campaign, including specific amounts on social media campaigns (details supplied) or other digital platforms; the amount spent on public relations or other communications support in tabular form; and if she will make a statement on the matter. [53570/18]

Photo of Katherine ZapponeKatherine Zappone (Dublin South West, Independent)
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Details of the costs incurred by my Department in relation to public advertising and communications support over the course of 2018 are set out in the tables below.

The overall objective is to keep costs of this nature to a minimum and these services are only used when deemed necessary in the course of Departmental activity.

Advertising (including social media)

Campaign Cost
Public notice in Iris Oifigúil of the 1 year extension given by the Government to the Commission of Investigation into Mother and Baby Homes €75
Advertisement in Irish Association of Social Workers seeking job applications €200.00
Media campaign seeking expressions of interest to participate in a Collaborative Forum of former residents of Mother and Baby Homes and those with comparable experience in a County Home€122,885
Affordable Childcare Scheme - Poster and Leaflet distribution to GPs and Hospitals Nationwide €10,332
LGBTI+ Strategy - Advertisement of LGBTI+ Launch in Gay Community News’ Pride magazine edition €1,045
Affordable Childcare Scheme - Full Page Advertisement in Pregnancy Diary €3,382
LGBTI+ Strategy - Facebook promotion of the Launch of LGBTI+ Strategy €16
Affordable Childcare Scheme - Full Page Advertisement in Ultimate Maternity Guide €8,549
LGBTI+ Strategy - Facebook promotion of Video for LGBTI+ Strategy €12

Communications Support 2018

Campaign Cost
Early Years Communications Strategy – production of an Early Years Newsletter €2,595
Affordable Childcare Scheme - Animated Video design €3,838
Early Years Communications Strategy - Open Policy debate support €1,196
LGBTI+ Strategy - Production of video €3,106
Early Years Communications Strategy - Open Policy Debate Support €1,146
Affordable Childcare Scheme - branding, logo and design €8,155
Early Years Communications Strategy - Design of printed materials €590
Early Years Communications Strategy - Event Support €284
Early Years Communications Strategy - Design of printed materials €738
Early Years Communications Strategy - e-bulletin design and support €1,771
Early Years Communications Strategy - Design of Printed materials €566
Early Years Communications Strategy - e-bulletin support €1,045
First 5 Strategy - Launch Video €12,115
Early Years Communications Strategy - Website Design, launch and support €10,430
Affordable Childcare Scheme - Website Design, launch and support €7,626

The Deputy might note that my Department did not incur any costs in regard to public relations advice.

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