Written answers

Wednesday, 19 December 2018

Department of Communications, Climate Action and Environment

Departmental Expenditure

Photo of Brendan HowlinBrendan Howlin (Wexford, Labour)
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467. To ask the Minister for Communications, Climate Action and Environment the amount spent by his Department on public advertising and the purchase of external communications and publicity in 2018, by advertising campaign, including specific amounts on social media campaigns (details supplied) or other digital platforms; the amount spent on public relations or other communications support, in tabular form; and if he will make a statement on the matter. [53571/18]

Photo of Barry CowenBarry Cowen (Offaly, Fianna Fail)
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476. To ask the Minister for Communications, Climate Action and Environment the amount spent on social media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [53985/18]

Photo of Barry CowenBarry Cowen (Offaly, Fianna Fail)
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477. To ask the Minister for Communications, Climate Action and Environment the amount spent on marketing and media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [54002/18]

Photo of Richard BrutonRichard Bruton (Dublin Bay North, Fine Gael)
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I propose to take Questions Nos. 467, 476 and 477 together.

My Departmental remit includes complex policy areas, oversight of State regulation and service provision across key strategic services such as energy and public service broadcasting, as well as regulation of sectors such as mining and hydrocarbon exploration. Given the technical complexity, economic significance and community interest in these areas, there is a requirement to disseminate information and to address specific issues as they arise. My Department therefore necessarily incurs some expenditure on advertising campaigns to promote its policies / programmes from time to time.

In procuring these services, my Department always seeks to ensure value for money and the keeping of expenditure to the minimum necessary.

The information requested by the Deputies is outlined in the following table.

Campaign/Relevant ProgrammePublic advertising/social media campaigns/public relations/other communications support2016

(€)
2017

(€)
to date 2018

(€)
Waste Campaign - phase out of flat rate fees, awareness etc405,02386,077
Tidy Towns2,521
Anti-Dumping InitiativeFigures relate to total cost as it is not possible to give breakdown 1,205
ObSERVEOther consultancy or Production including Social Media (Facebook)4,889
Local Agenda 21 Scheme (Local Environmental Partnership Fund)Advertising in publications4,7325,8355,470
Advertisement of Order Designating Events of Major Importance to Society (S.I 465 of 2017)Broadcast advertising31
Ploughing Championship - Facebook adverts Advertising in publications369
Phone Book - Golden Pages (advertising non classified DirectoryAdvertising in publications4,9085,727
Irish Language Scheme - Advertising in Tuaraisc (Online magazine) Advertising in publications1,721
Clean Air Award, Sustainable Award and Climate Change AwardAdvertising in publications12,300
Geoscience IrelandAdvertising in publications1,7476,6226,932
INFOMARAdvertising in publications12,97012,97012,970
Advertising in publications18,92951,50112,345
TellusBroadcasting advertising865
Advertising in publications5,842
Consultation on draft National Adaptation Framework in line with the requirements of Climate Action and Low Carbon Development Act 2015Other consultancy or Production10,745
National Adaptation FrameworkOther consultancy or Production7,699
Climate Mitigation Regional Gatherings in Athlone and TraleeSocial Media (Facebook)1,096
Publicity for National Dialogue on Climate Action (NDCA) Athlone & Tralee (Newspapers, social media)Advertising in publications25,500
Project Ireland 2040 eventAdvertising in publications25,188
Tidy towns - Our community climate action awardAdvertising in publications1,2103,628
Celebrating 30 Years of the IPCC - Communication, education and outreach on the IPCC and climate change Advertising in publications36,531
Advertising in publications6,738
National Mitigation PlanOther consultancy or Production54,248
Advertising/External Communications/Public Relations/Publicity/Marketing/Media82,287112,9812,891
Trading Online Voucher SchemeSocial media (Facebook and Google Adwords) 1,438
Getting Citizens Online ProgrammeAdvertising in publications1,1751,476
Promote EU LIFE Information dayAdvertising in publications1,947
Ireland's Renewable Energy TransformationAdvertising in publications9,471
Publishing of notices in local newspapers, informing the public of the Minister's intention to grant Prospecting and Mining LicencesAdvertising in publications22,90031,14035,218
Statutory notice of publication of Statutory Instruments in Iris Oifigiuil.Advertising in publications84
Enactment of Inland Fisheries Secondary LegislationAdvertising in publications10,378
Public consultation on proposed Designated Waters Bye-lawAdvertising in publications3,023
Notice of Eel Support SchemeAdvertising in publications1,260
Announcement of the successful projects under Round 1 of the Climate Action FundBroadcast Advertising/Publicity13,940
National Broadband PlanOther consultancy or production24,584
Advertisement through the Public Appointments Service for the position of Director of the EPAAdvertising costs4,945
Advertisement in Iris Oifigiúil - EPA AppointmentsAdvertising in publications73
Clean Air Strategy Consultation public notices.Newspaper advertising6,337
Newspaper advertisement of Medium Combustion Plant public consultationNewspaper advertising3,029

In relation to the Trading Online Voucher Scheme, there is a projected spend in 2019 of €61,600 between advertising, publicity and Social Media costs.

In relation to projected spend for 2019 on other campaigns/schemes this information is not available as such issues are dealt with on a case by case basis.

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