Written answers

Wednesday, 19 December 2018

Department of Agriculture, Food and the Marine

Departmental Expenditure

Photo of Barry CowenBarry Cowen (Offaly, Fianna Fail)
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462. To ask the Minister for Agriculture, Food and the Marine the amount spent on social media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [53982/18]

Photo of Michael CreedMichael Creed (Cork North West, Fine Gael)
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I wish to advise the Deputy that there was no money spent on social media by my Department in 2016, 2017 and 2018 and there is no projected funding allocated for 2019.

Photo of Barry CowenBarry Cowen (Offaly, Fianna Fail)
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463. To ask the Minister for Agriculture, Food and the Marine the amount spent on marketing and media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [53999/18]

Photo of Michael CreedMichael Creed (Cork North West, Fine Gael)
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The Press and Communications Office in my Department is the primary point of contact between the Department and members of the media, as well as members of the general public. The office is responsible for communicating with media and members of the public regarding the work of the Minister, the Minister of State and the Department of Agriculture, Food and the Marine. The Department's social media presence is also managed by the Press and Communications Office.

The vast bulk of my Department's media expenditure is in respect of press notices in the specialised farming press, provincial and national newspapers. This expenditure includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case by case basis, depending on the nature of the advertisement and the target audience.

YearAmount
2016:€312,021
2017:€544,657
2018 (to date):€289,703
2019 (projected):€300,000

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