Written answers
Tuesday, 20 November 2018
Department of Jobs, Enterprise and Innovation
Departmental Advertising Campaigns
Brendan Howlin (Wexford, Labour)
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321. To ask the Minister for Jobs, Enterprise and Innovation if her Department has carried out advertising campaigns to promote policies or programmes being implemented by her Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and other consultancy or production costs for each of the past five years; and if she will make a statement on the matter. [48301/18]
Heather Humphreys (Cavan-Monaghan, Fine Gael)
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The following table provides details of expenditure incurred since 2014 by my Department and its Offices on advertising campaigns to promote the Department’s policies and programmes.
My Department and its Offices use external advertising providers having regard to the business needs for such services. In engaging such providers, the Department and its Offices are mindful of the need to secure value for money and, accordingly, strive to keep costs to the minimum.
Expenditure incurred by the Department of Business, Enterprise and Innovation and its Offices over the period 2014 to date on Advertising Campaigns to Promote Policies or Programmes implemented by the Department
| Description of Advertising Campaign | Company Engaged to Promote Department’s Policy/Programme | Cost Incurred in 2014 |
|---|---|---|
| Newspaper advertisements regarding the introduction of the Companies Act 2014. This affected every company on the register who was obliged to effect changes. | Mediavest Ltd | €30,750 |
| Total Expenditure Incurred in 2014 | €30,750 | |
| Description of Advertising Campaign | Company Engaged to Promote Department’s Policy/Programme | Cost Incurred in 2015 |
| Web development and creative video and radio production costs associated with the actionplanforjobs.ie awareness campaign to promote business supports for SMEs. | Atomic Advertising Ltd | 291,311 |
| Newspaper and radio advertisements and production of newsletter regarding the introduction of the Companies Act 2014. This affected every company on the register who was obliged to effect changes. | Mediavest Ltd An Post | €347,747 |
| Total Expenditure Incurred in 2015 | €639,058 |
| Description of Advertising Campaign | Company Engaged to Promote Department’s Policy/Programme | Cost Incurred in 2016 |
|---|---|---|
| Advertising campaign to raise awareness of the Prompt Payment Code | Strategem b.t.l. Ltd. | €36,232 |
| Information campaign for the implementation of the Construction Contracts Act, 2013 | Mediavest Ltd | €19,523 |
| Newspaper advertising regarding mandatory e-filing campaign. Companies obliged to file annual returns with CRO electronically in 2017. | Mediavest Ltd | €40,617 |
| Web development and creative video and radio production costs associated with the actionplanforjobs.ie awareness campaign to promote business supports for SMEs. | Atomic Advertising Ltd | €12,054 |
| Total Expenditure Incurred in 2016 | €108,426 | |
| Description of Advertising Campaign | Company Engaged to Promote Department’s Policy/Programme | Cost Incurred in 2017 |
| Advertising campaign to raise awareness of the Prompt Payment Code | Strategem b.t.l. Ltd. | €25,165 |
| Information campaign for the implementation of the Construction Contracts Act, 2013 | Mediavest Ltd | €1,765 |
| Workplace Relations Commission advert in National Ploughing Championship catalogue | Guerin Media Ltd | €1,230 |
| Radio and newspaper advertising relating to the Workplace Relations Commission’s “Walk Through Working Life” campaign launched at the 2017 Ploughing Championships | Fuzion Communications | €4,404 |
| Advertising in relation to the opening of the Workplace Relations Commission Sligo Office | Sligo Weekender Sligo Champion | €3,198 |
| Newspaper and radio advertising regarding mandatory e-filing campaign. Companies now obliged to file annual returns with CRO electronically. | Mediavest Ltd | 161,249 |
| Total Expenditure Incurred in 2017 | €197,011 | |
| Description of Advertising Campaign | Company Engaged to Promote Department’s Policy/Programme | Cost Incurred to date in 2018 |
| Advertisement in the August 2018 edition of the Accountancy Ireland magazine to create awareness of the supportingsmes.ie online tool | Chartered Accountants Ireland | €3,247 |
| Design of advertising for Workplace Relations Commission stand at National Ploughing Championships | Fuzion Communications | €2,277 |
| Workplace Relations Commission employment rights public awareness campaign – Market Garden | Irish Farmers Journal | €8,467 |
| Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships | Irish Farmers Journal | €3,764 |
| Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships | Westmeath/Offaly Independent Print Co Ltd | €708 |
| Radio advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships | Midlands 103 | €5,910 |
| Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships | National Ploughing Catalogue | €431 |
| Newspaper and social media advertising to promote awareness of the Disruptive Technologies Innovation Fund and the launch of the first call for funding | Mediavest Ltd | €13,419 |
| Total Expenditure Incurred to date in 2018 | €38,223 |
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