Written answers
Tuesday, 20 November 2018
Department of Finance
Departmental Advertising Campaigns
Brendan Howlin (Wexford, Labour)
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180. To ask the Minister for Finance if his Department has carried out advertising campaigns to promote policies or programmes being implemented by his Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and other consultancy or production costs for each of the past five years; and if he will make a statement on the matter. [48299/18]
Paschal Donohoe (Dublin Central, Fine Gael)
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My Department has carried out a number of advertising campaigns to promote specific policies or programmes being implemented by my Department over the past five years. The following table sets out the campaigns or relevant programmes and associated total costs, in tabular form:
| Year | Advertising campaign to promote Departmental policies or programmes | The campaign or relevant programme | Cost |
|---|---|---|---|
| 2018 | Switch Your Bank media campaign Phase 2 | Switch Your Bank* media campaign Phase 2 | €351,165 (not including €51,045, as indicated for 2017 below) |
| 2017-2018 | Supporting SME Online Tool Media Campaign | SME Online Tool | €13,318.94 |
| 2017 | Public information notice regarding AIB IPO Retail Offering Information | AIB IPO Retail Offering Information** | €91,202.04 |
| 2017 | Graphic design of poster and leaflet following transposition of the European Union (Payment Accounts) Directive | Awareness of availability of payment accounts with basic features | €480 |
| 2017 | Switch Your Bank media campaign – Phase 1 | Switch Your Bank* media campaign – Phase 1 | €664,035.59 (not including €49,282.41 for 2015-2016 below) |
| 2017 | Switch Your Bank media campaign – Phase 2 | Switch Your Bank* media campaign – Phase 2 | €54,735 (of which €51,045 was paid in January 2018) |
| 2016 | Switch Your Bank media campaign – Phase 1 | Switch Your Bank* media campaign – Phase 1 | €73,964.41 (of which €49,282.41 was paid in January 2017) |
| 2015-2016 | Online Media Campaign for Supporting SME Online Tool | SME Online Tool | € 49,781.00 |
*The cost of the Switch your Bank campaign is fully recoupable by AIB and Permanent TSB in the context of their restructuring plans. These costs relate to a Public awareness campaign as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products.
** During the IPO of AIB, my Department incurred a cost of €91,202.04 to publish a public information notice in the largest Irish broadsheet weekly and Sunday newspapers. The announcement related to the availability of AIB shares through a Retail Offering, and how interested investors could engage with intermediary stockbrokers if they wanted to place an order for shares. The costs related to this project were incurred by my Department but paid for by the NTMA and later recouped from AIB.
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