Written answers
Tuesday, 20 November 2018
Department of Defence
Departmental Advertising Campaigns
Brendan Howlin (Wexford, Labour)
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136. To ask the Taoiseach and Minister for Defence if his Department has carried out advertising campaigns to promote policies or programmes it has implemented; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and other consultancy or production costs for each of the past five years; and if he will make a statement on the matter. [48300/18]
Paul Kehoe (Wexford, Fine Gael)
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My Department carries out an annual Be Winter Ready campaign each winter. The table below sets out the full costs for the campaign since winter 2013-2014. The costs associated with the 2018-2019 campaign are not yet finalised as the campaign is on-going following the recent launch on 7 November 2018.
| Winter Ready Information Campaign Costs | 2013-2014 € | 2014-2015 € | 2015-2016 € | 2016-2017 € |
|---|---|---|---|---|
| Irish translation of the Be Winter Ready booklet, leaflet, Ministers speeches & Q&A’s | 856.98 | 1,546.27 | 604.42 | 1,519.06 |
| Artwork & new inserts for 2 pop-up banners | 216.48 | 1,213.76 | Nil | 645.63 |
| Website updates | 1,813.02 | 3,626.04 | 1,030.13 | 1,462.78 |
| Audio Equipment Rental | 627.30 | 1,353.00 | 1,353.00 | Nil |
| Aertel page for Be Winter Ready Nov-April | 12,300.00 | Nil | Nil | Nil |
| Purchase of photographs for Be Winter Ready booklet | Nil | 218.94 | 200.00 | Nil |
| Printing of posters | Nil | 2,195.55 | Nil | Nil |
| HiViz waistcoats with Be Winter Ready logo | Nil | 4,920.00 | 4,585.29 | 4,585.29 |
| Hire of Podium | Nil | Nil | 141.45 | Nil |
| Radio Advertisements | 34,631.94 | 35,571.74 | 34,406.99 | 24,692.78 |
| Be Winter Ready Twitter campaign | Nil | 3,690.00 | 5,041.78 | 5,043.00 |
| Management of Twitter campaign | Nil | 2,214.00 | 2,214.00 | 1,476.00 |
| Two page Be Winter Ready article in the Irish Independent 8/12/2016 | Nil | Nil | Nil | 6,150.00 |
| Total | 50,445.72 | 56,549.30 | 49,577.06 | 45,574.54 |
There are no other advertising campaigns carried out by the Department to promote policies or programmes.
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