Brendan Howlin (Wexford, Labour)
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685. To ask the Minister for Culture, Heritage and the Gaeltacht if her Department has carried out advertising campaigns to promote policies or programmes being implemented by her Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and other consultancy or production costs for each of the past five years; and if she will make a statement on the matter. [48305/18]

Josepha Madigan (Dublin Rathdown, Fine Gael)
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I refer the Deputy  to the replies provided to Question No 1072 of 20th March 2018 and Question No 759 of 14 December 2017 and also to the reply given to his Parliamentary Question No. 349 of 11 July 2017, further to which details of advertising costs (All Print Media) for 2017 and 2018 are set out  in the tables below.

In 2016, my Department paid €19,680 and €2,070 to Q4PR and Public Jobs respectively to promote awareness of the 2016 European Personnel Selection Office (EPSO) campaign for the recruitment of Irish language translators to the institutions of the European Union.  Sums of €17,466 and €6,125 are scheduled to be paid this year to D’Arcy Marketing and BigO respectively for a similar campaign in respect of EPSO’s 2018 recruitment competition.

During 2017, my Department spent €16,100  through the Careers Portal (www.careersportal.ie) on a Public Awareness Campaign for the provision of new materials showcasing career and educational opportunities with the Irish language

The Creative Ireland Programme has also undertaken a citizen engagement and public awareness campaign to get people involved in cultural and creative activity. A full breakdown of all costs in 2017 in relation to this can be accessed on the Creative Ireland website at the link below. A breakdown of  costs incurred in respect of this programme in 2018 will also be compiled and published in due course. www.creativeireland.gov.ie/sites/default/files/media/file-uploads/2018-01/Creative%20Ireland%20Programme%20End%20of%20Year%20Report%20%202017.pdf.

Details of advertising costs (all print media) 2017 

Details of advertising costs (all print media)  2018

Value for money is a critical consideration at all times in assessing whether external firms should be engaged to provide services of this nature.