Written answers

Tuesday, 20 November 2018

Department of Communications, Climate Action and Environment

Departmental Advertising Campaigns

Photo of Brendan HowlinBrendan Howlin (Wexford, Labour)
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545. To ask the Minister for Communications, Climate Action and Environment if his Department has carried out advertising campaigns to promote policies or programmes being implemented by his Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and other consultancy or production costs for each of the past five years; and if he will make a statement on the matter. [48298/18]

Photo of Richard BrutonRichard Bruton (Dublin Bay North, Fine Gael)
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My Departmental remit includes complex policy areas, oversight of State regulation and service provision across key strategic services such as energy and public service broadcasting, as well as regulation of sectors such as mining and hydrocarbon exploration. Given the technical complexity, economic significance and community interest in these areas, there is a requirement to disseminate information and to address specific issues as they arise. My Department therefore necessarily incurs some expenditure on a number of advertising campaigns to promote its policies / programmes from time to time.In procuring these services, my Department always seeks to ensure value for money and the keeping of expenditure to the minimum necessary.

The information requested is outlined in tabular format:

Cost for each past five years  €

Campaign / Relevant ProgrammeAdvertising in publications / Broadcast Advertising / Outdoor Advertising / Other consultancy or production2014201520162017to date 2018
Waste Campaign - phase out of flat rate fees, awareness etc405,02374,458
Tidy Towns2,521
Anti-Dumping InitiativeFigures relate to total cost as it is not possible to give breakdown 1,205
ObSERVEOther consultancy or Production2,017
Local Agenda 21 Scheme (Local Environmental Partnership Fund)Advertising in publications5,2304,6494,7325,8355,470
Designation of Events of Major Importance to SocietyAdvertising in publications4,9806,653
Advertisement of Order Designating Events of Major Importance to Society (S.I 465 of 2017)Broadcast advertising31
Ploughing Champingship - Facebook adverts  Advertising in publications369
Phone Book - Golden Pages  (advertising non classified DirectoryAdvertising in publications4,9085,727
Irish Language Scheme -  Advertising in Tuaraisc (Online magazine)  Advertising in publications1,721
Clean Air Award, Sustainable Award and Climate Change AwardAdvertising in publications12,300
Geoscience IrelandAdvertising in publications1,8232,4421,7476,6226,932
INFOMARAdvertising in publications12,97012,97012,97012,97012,970
Advertising in publications14,44825,58318,92951,50112,345
Broadcasting advertising865
TellusOther consultancy or Production285
Advertising in publications5,842
Consultation on draft National Adaptation Framework in line with the requirements of Climate Action and Low Carbon Development Act 2015Other consultancy or Production10,744
National Adaptation FrameworkOther consultancy or Production7,699
Publicity for National Dialogue on Climate Action (NDCA) Athlone & Tralee (Newspapers, social media)Advertising in publications25,500
Project Ireland smock alley eventAdvertising in publications25,188
Tidy towns - Our community climate action awardAdvertising in publications1,2103,628
Celebrating 30 Years of the IPCC - Communication, education and outreach on the IPCC and climate change Advertising in publications36,531
Advertising in publications6,738
National Mitigation PlanOther consultancy or Production54,248
Advertising in publications15,01860,918
Broadcasting advertising60,426*43,285
Trading Online Voucher SchemeOther consultancy or Production6,8428,716
Getting Citizens Online ProgrammeAdvertising in publications1,1751,476
Promote EU LIFE Information dayAdvertising in publications1,947
Ireland's Renewable Energy TransformationAdvertising in publications9,471
Publishing of notices in local newspapers, informing the public of the Minister's intention to grant Prospecting and Mining LicencesAdvertising in publications18,06913,49522,900

*€3075 of this figure is for a digital publication for the independent

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