Written answers
Tuesday, 20 November 2018
Department of Communications, Climate Action and Environment
Departmental Advertising Campaigns
Brendan Howlin (Wexford, Labour)
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545. To ask the Minister for Communications, Climate Action and Environment if his Department has carried out advertising campaigns to promote policies or programmes being implemented by his Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and other consultancy or production costs for each of the past five years; and if he will make a statement on the matter. [48298/18]
Richard Bruton (Dublin Bay North, Fine Gael)
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My Departmental remit includes complex policy areas, oversight of State regulation and service provision across key strategic services such as energy and public service broadcasting, as well as regulation of sectors such as mining and hydrocarbon exploration. Given the technical complexity, economic significance and community interest in these areas, there is a requirement to disseminate information and to address specific issues as they arise. My Department therefore necessarily incurs some expenditure on a number of advertising campaigns to promote its policies / programmes from time to time.In procuring these services, my Department always seeks to ensure value for money and the keeping of expenditure to the minimum necessary.
The information requested is outlined in tabular format:
Cost for each past five years €
Campaign / Relevant Programme | Advertising in publications / Broadcast Advertising / Outdoor Advertising / Other consultancy or production | 2014 | 2015 | 2016 | 2017 | to date 2018 |
---|---|---|---|---|---|---|
Waste Campaign - phase out of flat rate fees, awareness etc | 405,023 | 74,458 | ||||
Tidy Towns | 2,521 | |||||
Anti-Dumping Initiative | Figures relate to total cost as it is not possible to give breakdown | 1,205 | ||||
ObSERVE | Other consultancy or Production | 2,017 | ||||
Local Agenda 21 Scheme (Local Environmental Partnership Fund) | Advertising in publications | 5,230 | 4,649 | 4,732 | 5,835 | 5,470 |
Designation of Events of Major Importance to Society | Advertising in publications | 4,980 | 6,653 | |||
Advertisement of Order Designating Events of Major Importance to Society (S.I 465 of 2017) | Broadcast advertising | 31 | ||||
Ploughing Champingship - Facebook adverts | Advertising in publications | 369 | ||||
Phone Book - Golden Pages (advertising non classified Directory | Advertising in publications | 4,908 | 5,727 | |||
Irish Language Scheme - Advertising in Tuaraisc (Online magazine) | Advertising in publications | 1,721 | ||||
Clean Air Award, Sustainable Award and Climate Change Award | Advertising in publications | 12,300 | ||||
Geoscience Ireland | Advertising in publications | 1,823 | 2,442 | 1,747 | 6,622 | 6,932 |
INFOMAR | Advertising in publications | 12,970 | 12,970 | 12,970 | 12,970 | 12,970 |
Advertising in publications | 14,448 | 25,583 | 18,929 | 51,501 | 12,345 | |
Broadcasting advertising | 865 | |||||
Tellus | Other consultancy or Production | 285 | ||||
Advertising in publications | 5,842 | |||||
Consultation on draft National Adaptation Framework in line with the requirements of Climate Action and Low Carbon Development Act 2015 | Other consultancy or Production | 10,744 | ||||
National Adaptation Framework | Other consultancy or Production | 7,699 | ||||
Publicity for National Dialogue on Climate Action (NDCA) Athlone & Tralee (Newspapers, social media) | Advertising in publications | 25,500 | ||||
Project Ireland smock alley event | Advertising in publications | 25,188 | ||||
Tidy towns - Our community climate action award | Advertising in publications | 1,210 | 3,628 | |||
Celebrating 30 Years of the IPCC - Communication, education and outreach on the IPCC and climate change | Advertising in publications | 36,531 | ||||
Advertising in publications | 6,738 | |||||
National Mitigation Plan | Other consultancy or Production | 54,248 | ||||
Advertising in publications | 15,018 | 60,918 | ||||
Broadcasting advertising | 60,426* | 43,285 | ||||
Trading Online Voucher Scheme | Other consultancy or Production | 6,842 | 8,716 | |||
Getting Citizens Online Programme | Advertising in publications | 1,175 | 1,476 | |||
Promote EU LIFE Information day | Advertising in publications | 1,947 | ||||
Ireland's Renewable Energy Transformation | Advertising in publications | 9,471 | ||||
Publishing of notices in local newspapers, informing the public of the Minister's intention to grant Prospecting and Mining Licences | Advertising in publications | 18,069 | 13,495 | 22,900 |
*€3075 of this figure is for a digital publication for the independent
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