Written answers

Tuesday, 20 November 2018

Department of Agriculture, Food and the Marine

Departmental Advertising Campaigns

Photo of Brendan HowlinBrendan Howlin (Wexford, Labour)
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521. To ask the Minister for Agriculture, Food and the Marine if his Department has carried out advertising campaigns to promote policies or programmes being implemented by his Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and other consultancy or production costs for each of the past five years; and if he will make a statement on the matter. [48306/18]

Photo of Michael CreedMichael Creed (Cork North West, Fine Gael)
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The vast bulk of my Department's advertising is in respect of press notices in the specialised farming press, provincial and national newspapers. This includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case by case basis, depending on the nature of the advertisement and the target audience.

Mediavest currently holds the central Government contract for the provision of the majority of advertising needs. Advertising campaigns related to forestry, fisheries, aquaculture license applications, various Department schemes and services, and animal health and welfare.

Due to the volume of individual adverts, it is not possible to list all instances of advertising. The following table sets out the main campaigns and the total advertising expenditure for the five years, as requested.

2014

Title of Policy or Programme Campaign
Awards of €20m for Agri-Food and Forest Research
Rural Development Programme
North Irish Sea Razor Clam Consultation 2014
Consultation on changes to the razor clam fishery in the vicinity of Natura 2000 sites off Wexford at Cahore and Rosslare
Fishing Opportunities for 2015
Draft Policy Statement on Blue Whiting (2014)
Regulatory Impact Assessment of the Proposal for a Bill to amend the Sea Fisheries & Maritime Jurisdiction Act 2006
Fire Awareness
Ongoing promotion of forestry
Wood promotional programme 2014
Contribution to publication of 'Oak-fine timber in 100 years'
Ongoing promotion of forestry
Miscellaneous Public Notices
Advertisement of Statutory Instruments
Total expenditure €287,131

2015

Title of Policy or Programme Campaign
Seafood Development Programme 2014-2020 & Draft Environmental Report and AA Screening
National Strategic Plan For Sustainable Aquaculture Development
Non-Commercial Pot Fishing Consultation 2015
Fishing Opportunities for 2016
Proposal to limit the number of multi-rigged fishing gear towed simultaneously
Proposal to increase the allocation to the Celtic Sea Herring Sentinel Fishery for 2016
Ongoing promotion of forestry
Miscellaneous Public Notices
Advertisement of Statutory Instruments
Total expenditure €230,160

2016

Title of Policy or Programme Campaign
Awards of €28m for Agri-Food and Forest Research
Rural Development Programme
Consultation:

Draft Fisheries Natura Plan for Dundalk Bay 2016-2020
Consultation:

Consultation:

BPS Online applications information campaign
Requirements for the suckler farmer of the Beef Data and Genomics Programme
Fishing Opportunities for 2017
Review of Replacement Capacity Requirements under Sea Fishing Boat Licensing Policy
2016 North West Herring Scientific Quota
Scheme Funding available from Department
Ongoing promotion of forestry
Miscellaneous Public Notices
Advertisement of Statutory Instruments
Total expenditure €312,021

2017

Title of Policy or Programme Campaign
Farm Safety Promotion
Sheep Clean Livestock Policy
Food Wise 2017 Conference
Green Low-Carbon Agri-Environment (GLAS) Scheme radio advert encouraging participants to submit their Nutrient Management Plan
Rural Development Programme
Consultation:
Independent Aquaculture Licensing Review
BPS Online applications information campaign
Fishing Opportunities for 2018
Consultation on amendment to Statutory Instrument 621 of 2011 – Fisheries (Amendment) Act 1997 (Prescribed Organisations for the Aquaculture Licences Appeals Board) Regulations 2011.
Consultation on amendment to Statutory Instrument 621 of 2011 – Fisheries (Amendment) Act 1997 (Prescribed Organisations for the Aquaculture Licences Appeals Board) Regulations 2011.
Review of Mackerel Allocation Policy between the Fleet segments (2017)
Dog Purchase radio campaign
Avian Influenza information campaign
Scheme Funding available from Department
Quota Balancing for Pelagic Stocks (2017)
Ongoing Promotion of forestry
Miscellaneous Public Notices
Advertisement of Statutory Instruments
Total expenditure €544,657

2018 to date

Title of Policy or Programme Campaign
Agri-Food and Forest Research
Sheep Clean Livestock Policy
Rural Development Programme
Consultation:

Consultation:
Consultation:
BPS Online applications information campaign
Trawling Activity inside the 6 nautical mile zone
Ongoing Promotion of forestry
Woodland Environment Fund
Forest Fire Awareness
Sector Expert Profile on careersportal.ie
Miscellaneous Public Notices
Advertisement of Statutory Instruments
Total expenditure €283,703

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