Written answers
Tuesday, 2 October 2018
Department of Agriculture, Food and the Marine
Public Relations Contracts Expenditure
Catherine Murphy (Kildare North, Social Democrats)
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479. To ask the Minister for Agriculture, Food and the Marine the amount of money spent by his Department on third party public relations advice, communications advice, online advertising and public awareness campaigns to date in 2018, by month and company engaged in tabular form; and if he will make a statement on the matter. [39631/18]
Michael Creed (Cork North West, Fine Gael)
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My Department does not employ External Public Relations firms. Public Relations advice is provided by my Department’s Press Office.
The vast bulk of my Department's advertising is in respect of press notices in the specialised farming press, provincial and national newspapers. This expenditure includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case by case basis, depending on the nature of the advertisement and the target audience.
Detail requested by the Deputy of amount spent in 2018 to date is outlined in the table.
| Name of Company engaged | Amount spent € Online advertising | Amount spent € Public awareness campaign |
|---|---|---|
| Agriland | 2,460(1) | 1,230 |
| Mediavest(2) | 1,000(3) | 110,955 |
| Irish Farmers Monthly | 5,226 | 1,464 |
| Recruit Ireland Ltd | 183 | |
| Irish Rural Link Co-operative Soc. as lead for the consortium running National Rural Network(4) | 16,809 | |
| Crann | 850 | |
| Durrow Communications Ltd | 3,690 | |
| FARM TV | 5,550 | |
| Forestry Yearbook | 1,218 | |
| Irish Timber Growers Association | 2,546 | |
| Millstreet Country Park | 750 | |
| Select Media | 3,296 | |
| Distilled SCH Classifieds (Done Deal) | 6,089 |
(2) In the main, the Department advertisesthrough MediaVest, who hold the central Government contract for the provision of advertising services, but occasionally the Department deals with the service provider directly.
(3) Amount refers to online advertising for a Public Awareness Campaign
(4) Co-funded with the EU as a technical assistance measure under Ireland’s Rural Development Programme 2014 - 2020.
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