Written answers

Thursday, 5 July 2018

Department of Jobs, Enterprise and Innovation

Advertising Regulation

Photo of Billy KelleherBilly Kelleher (Cork North Central, Fianna Fail)
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200. To ask the Minister for Jobs, Enterprise and Innovation the number of complaints received against online blogger influencers by the Advertising Standards Authority of Ireland in each of the years 2010 to 2017 and to date in 2018 in tabular form; the percentage of complaints received in each year; the number of complaints upheld in each year and to date in 2018; the percentage of complaints upheld; the national and EU legislation in place to protect consumers from false adverting from these influencers; if there is a code of conduct in place; and if so, when this was last updated. [29927/18]

Photo of Heather HumphreysHeather Humphreys (Cavan-Monaghan, Fine Gael)
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The Advertising Standards Authority of Ireland is an independent self-regulatory body set up and financed by the advertising industry. I have no function in respect of the Authority and I am not in a position consequently to provide the information on complaints to the Authority requested by the Deputy. Case reports on complaints investigated by the Authority are issued in periodic Complaints Bulletins and can be accessed on its website at . Advertising directed at consumers by traders, including advertising from online blogger influencers who come within the definition of trader, is regulated by the provisions of Part 3 of the Consumer Protection Act 2007 on unfair, misleading and prohibited commercial practices. These provisions give effect to Directive 2005/29/EC on unfair business-to-consumer commercial practices. There is no statutory code of conduct on advertising in Ireland. As the Deputy is aware, there is a self-regulatory code drawn up by the Advertising Standards Authority of Ireland, the Code of Standards for Advertising and Marketing Communications in Ireland, the seventh edition of which came into effect on 1 March 2016.

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