Willie Penrose (Longford-Westmeath, Labour)
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37. To ask the Minister for Agriculture, Food and the Marine the likely impact of the opening of the Chinese market for the beef trade, in particular from a price perspective for beef producers; the strategy of Bord Bia to ensure that Irish beef is promoted as a premium product in China; and if he will make a statement on the matter. [18309/18]

Michael Creed (Cork North West, Fine Gael)
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The recent opening of the Chinese beef market to Irish beef is very significant for the Irish beef industry, all along the chain from farmers through to processors and exporters.

However I cannot comment on the potential volume or value of beef exports. The role of my Department is to open up access to new markets, in line with the market diversification theme of our Foodwise 2025 strategy, and to maintain access to existing markets. It is now up to our industry to avail of this significant opportunity. I hope that they will follow the success that our exporters have already had in finding Chinese markets for dairy, pigmeat and seafood products.

The prices agreed at factory level are a matter for the primary producers and the factories to agree. My Department does not have a role in relation to this. However my Department is committed to ensuring that we open as many markets as possible for both beef and live animals, in order to maximise returns for all.

In relation to the marketing and promotional strategy for Irish beef in China, the strategy is primarily a matter for Bord Bia. However, my officials, Bord Bia and industry are working closely to ensure that Irish beef will be promoted effectively and appropriately for the Chinese market.

The timing of the Government Trade mission that I will lead to China and Hong Kong next month is particularly opportune in this regard. For example nine Irish meat companies will exhibit at Sial China, Asia’s largest food innovation exhibition, under the overall Bord Bia and Origin Green stand. Detailed planning and preparation for the Trade Mission is underway at present.