Written answers
Tuesday, 20 March 2018
Department of Agriculture, Food and the Marine
Departmental Advertising Expenditure
Catherine Murphy (Kildare North, Social Democrats)
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683. To ask the Minister for Agriculture, Food and the Marine the amount spent by his Department on third party public relations advice, communications advice, online advertising and public awareness campaigns from January 2017 to date in 2018, by year, month and company engaged in tabular form; and if he will make a statement on the matter. [11759/18]
Michael Creed (Cork North West, Fine Gael)
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The Vast bulk of my Department's advertising is in respect of press notices in the specialised farming press, provincial and national newspapers. This expenditure includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case by case basis, depending on the nature of the advertisement and the target audience.
2017
| Name of Company engaged | Amount spent € Third party public relations advice | Amount spent € Communications advice | Amount spent € Online advertising | Amount spent € Public awareness campaign |
|---|---|---|---|---|
| Agriland | Nil | Nil | *10,773 | |
| MediaVest | Nil | Nil | Nil | 149,124 |
| Ear to the Ground | Nil | Nil | Nil | 1,875 |
| ICMSA Dairy Digest | Nil | Nil | Nil | 2,500 |
| ICSA Magazine | Nil | Nil | Nil | 1,000 |
| Irish Farmers Journal | Nil | Nil | Nil | 19,188 |
| Irish Farmers Monthly | Nil | Nil | Nil | 17,220 |
| MOB Media | Nil | Nil | Nil | 799 |
| Distilled SCH | Nil | Nil | 9,410 | nil |
| All Good Tales | 5,965 | Nil | Nil | nil |
| Jobs.ie | Nil | Nil | 1,882 | |
| Irish Rural Link Co-operative Soc. as lead for the consortium running National Rural Network | Nil | Nil | Nil | 23,568 |
| Agricultural Advisory Alliance/Farmers Handbook | Nil | Nil | Nil | 3,198 |
| Crann | Nil | Nil | Nil | 1,700 |
| Farm TV | Nil | Nil | Nil | 28,998 |
| Irish Timber Growers Association (ITGA) | Nil | Nil | Nil | 2,417 |
| Select Media | Nil | Nil | Nil | 3,174 |
| Society of Irish Foresters | Nil | Nil | Nil | 450 |
| ITGA Forestry Yearbook | Nil | Nil | Nil | 3,247 |
*Amount refers to Online advertising for a Public Awareness Campaign
2018 to date
| Name of Company engaged | Amount spent € Third party public relations advice | Amount spent € Communications advice | Amount spent € Online advertising | Amount spent € Public awareness campaign |
|---|---|---|---|---|
| Agriland | * 2,460 | 1,230 | ||
| Mediavest | 30,143 | |||
| Irish Farmers Monthly | 1,464 | |||
| Recruit Ireland Ltd | 183 | |||
| Irish Rural Link Co-operative Soc. as lead for the consortium running National Rural Network | 2,150 |
*Amount refers to Online advertising for a Public Awareness Campaign
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