Written answers
Tuesday, 20 March 2018
Department of Finance
Departmental Advertising Expenditure
Catherine Murphy (Kildare North, Social Democrats)
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63. To ask the Minister for Finance the amount spent by his Department on third party public relations advice, communications advice, online advertising and public awareness campaigns from January 2017 to date in 2018, by year, month and company engaged, in tabular form; and if he will make a statement on the matter. [11767/18]
Paschal Donohoe (Dublin Central, Fine Gael)
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In relation to my Department the following expenditure has been made on the headings identified by the Deputy from 1 January 2017 to date:
| Year | Month | Company | Detail | Amount |
|---|---|---|---|---|
| 2017 | January | Languages Communication Ltd. | Switch Your Bank campaign | €54,202.41 |
| 2017 | February | Languages Communication Ltd. | Switch Your Bank campaign | €112,569.49 |
| 2017 | February | Independent Newspapers Marketing Ltd | Information notice re: Beneficial Ownership | €1,110.69 |
| 2017 | February | Irish Times Ltd. | Information notice re: Beneficial Ownership | €921.89 |
| 2017 | March | Irish Examiner | Information notice re: Beneficial Ownership | €375.15 |
| 2017 | March | Sunday Business Post (Media Vest) | Advertorial following the Department’s win in the IITD awards | €2,870.54 |
| 2017 | March | Languages Communication Ltd. | Switch Your Bank campaign | €249,098.75 |
| 2017 | April | Languages Communication Ltd. | Switch Your Bank campaign | €106,695.37 |
| 2017 | May | Languages Communication Ltd. | Switch Your Bank campaign | €104,985.33 |
| 2017 | June | Languages Communication Ltd. | Switch Your Bank campaign | €36,484.24 |
| 2017 | August | Fiona Kearns | Graphic design services to design a poster and leaflet for a 2016 public awareness campaign paid in 2017 | €480.00 |
| 2017 | October | Reads | Promotional material for public awareness building of SME online tool | €399.75 |
| 2017 | October | Sooner Than later | Promotional material for public awareness building of SME online tool | €384.99 |
| 2017 | November | Languages Communication Ltd. | Switch Your Bank campaign | €3,690.00 |
| 2017 | December | Fluid Branding | Promotional material for public awareness building of SME online tool | €1,824.50 |
| 2017 | December | Opus Print & Promotions | Promotional material for public awareness building of SME online tool | €3,751.50 |
| 2017 | December | Card Logic | Promotional material for public awareness building of SME online tool | €1,008.60 |
| 2017 | December | Reads | Promotional material for public awareness building of SME online tool | €781.05 |
| 2017 | December | Languages Communication Ltd. | Switch Your Bank campaign | €51,045.00 |
| 2018 | January | Fluid Branding | Promotional material for public awareness building of SME online tool | €3,860.90 |
| 2018 | January | Languages Communication Ltd. | Switch Your Bank campaign | €177,427.50 |
| 2018 | February | Languages Communication Ltd. | Switch Your Bank campaign | €153,442.50 |
The costs paid to Language Communications relate to a Public awareness campaign to promote customer switching.
The Switch Your Bank campaign is funded, in its entirety, by AIB and Permanent TSB, as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products.
- The Department of Finance facilitates this campaign as part of its remit to ensure that consumers are protected within the financial sector in Ireland and to ensure a healthy level of competition.
- The contract with Language Communications permitted them to appoint subcontractors for provision of services.
- Sub Total for 2017 Phase One (January 2017 – June 2017) €644,035.59
- Sub Total for 2017/18 Phase Two (November 2017 – to date 2018) €385,605
- Phase one of the Public Awareness Campaign cost €738,000 in total. A portion of the expenditure was paid during 2016.
- Phase two of the Public Awareness Campaign will cost €405,900 in total.
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