Written answers

Tuesday, 20 March 2018

Department of Jobs, Enterprise and Innovation

Strategic Communications Unit

Photo of Niall CollinsNiall Collins (Limerick County, Fianna Fail)
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406. To ask the Minister for Jobs, Enterprise and Innovation if meetings have taken place between her departmental officials and advisers and State agencies under her remit with the strategic communications unit in the Department of the Taoiseach towards achieving this objective following the publication of Enterprise 2025 Renewed and the commitment given to accelerate efforts to diversify source markets for foreign direct investment supported by stronger cross-Government strategic communications; and the budget allocation for this objective in 2018. [12730/18]

Photo of Heather HumphreysHeather Humphreys (Cavan-Monaghan, Fine Gael)
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Department officials and representatives of the Enterprise agencies have engaged with the Strategic Communications Unit as part of the wider development of the Global Footprint 2025 initiative. This process is still ongoing.

With regard to accelerating efforts to diversify source markets for FDI, IDA Ireland will establish a Pioneering Markets team within its Growth Markets Division, specifically targeting investment opportunities from Turkey, the Middle East and South Africa. The Agency also continues to utilise marketing and communications resources to highlight Ireland as an attractive destination to a wide range of global companies, including those from emerging markets.

The IDA's marketing and communications expenditure in 2017 totaled €5.035 million, with figures for 2018 expected to be broadly in line with this. More generally, the Government is continuing to explore how new means of communications can best be harnessed to raise Ireland's global visibility and profile and thereby attract new investment and employment opportunities here.

Photo of Niall CollinsNiall Collins (Limerick County, Fianna Fail)
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407. To ask the Minister for Jobs, Enterprise and Innovation the number of meetings she, her departmental officials and advisers and State agencies under her remit have had with the strategic communications unit, SCU, of the Department of the Taoiseach regarding the plans by the SCU to coordinate a national Brexit preparedness public information and awareness campaign in 2018 as confirmed in Enterprise 2025 Renewed; the specific Departmental budget allocated towards this objective in 2018; and the amount expended to date. [12731/18]

Photo of Heather HumphreysHeather Humphreys (Cavan-Monaghan, Fine Gael)
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The Action Plan for Jobs 2018 sets out how the Strategic Communications Unit (SCU) of the Department of An Taoiseach will, in conjunction with my Department, the Department of Foreign Affairs and Trade and other relevant Departments and agencies, coordinate a national Brexit preparedness public information and awareness campaign. This campaign has been discussed at a number of meetings between my officials and the SCU, and the budgetary allocation will be considered in due course. In addition my Department and its agencies are engaged in awareness campaigns around Brexit on an ongoing basis.

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