Written answers
Tuesday, 6 March 2018
Department of Finance
Departmental Advertising Campaigns
Róisín Shortall (Dublin North West, Social Democrats)
Link to this: Individually | In context | Oireachtas source
59. To ask the Minister for Finance the details of each instance of advertorial content commissioned by his Department and agencies under its remit in the past 12 months; the date this content was published; the purpose of this content; the cost of its publication; the publication or platform on which it was published, in tabular form; and if he will make a statement on the matter. [10773/18]
Paschal Donohoe (Dublin Central, Fine Gael)
Link to this: Individually | In context | Oireachtas source
Details of the advertorial content commissioned by my Department and by the bodies under the aegis of my Department in the past 12 months are in the following table.
Of the seventeen bodies under the aegis of my Department, I am informed that thirteen did not commission advertorial content in the period requested. It was not possible for one body to respond to this information request in the time available and therefore I will make arrangements to provide a response in line with Standing Orders.
| Department/ Body | Date Date | Purpose of Content Purpose of Content | Cost of PublicationCost of Publication | Publication or platform Publication or platform |
|---|---|---|---|---|
| Department of Finance | 19th March 2017 | Advertorial featured the Department’s win in the IITD awards, having captured the award for Best Learning and Development organisation (Medium) for 2017. This gave the Department the opportunity to show that it benchmarks itself against other top class organisations in Ireland and in doing so drives our peoples growth through Learning and Development using the 70-20-10 model, which is set out in our L&D strategy. This strategy is endorsed and driven by the Executive Board and this leadership from the top ensures that the Department can “be the best it can be”. | €2870.54 | Sunday Business Post (MediaVest) |
| 10th March 2017 Switching your bank: 5 things you may not have known | ||||
| 23rd March 2017 It could be time to break up with your old bank - here's why | ||||
| 28th April 2017 How to switch your bank: All the tricky questions answered | ||||
| 29th January 2018 Not happy with your credit card? Here's how to switch it in 4 easy steps | ||||
| 5th February 2018 6 questions everyone should ask about their credit card | ||||
| Department of Finance | 8th February 2018 QUIZ: How Much Do You Know About Your Credit Card? | To promote bank switching as part of a range of competition measures agreed with the European Commission. | The advertorial content was part of a larger media buy and did not have a separate cost. As part of a range of competition measures agreed with the European Commission under their respective EU-Restructuring plans, AIB and Permanent TSB are required to provide funding for this public awareness campaign. | thejournal.ie |
| Bodies under the Aegis of the Department of Finance | ||||
| Credit Review Office | Spring 2017 Q1.2017 Summer 2017 Autumn 2017 Q3.17 | Raising awareness of bank credit issues and the profile of the Credit Review Office | €1,000.00 €1,000.00 €1,000.00 €1,000.00 €1,000.00 | Better Business In Business Better Business Better Business In Business |
| Investor Compensation Company Limited | 6th December 2017 Failure of Charleville Credit Union Limited | Statutory notice required to invite claims for investor compensation. | €2,589.73 | Irish Examiner Newspaper |
| 18th September 2017 | €4,305 | Better Business – Ashville Media Group | ||
| 10th July 2017 | €2,890.50 | Chambers Ireland SME FUNDING SPECIAL - Ashville Media Group | ||
| 26th January 2018 | €2,330.85 | Business Plus | ||
| ISME Yearbooks were mailed out on 23rd November 2017 by IFP to ISME members. | €3,567 | ISME Yearbook – Irish Food Publishers Limited | ||
| 19th September 2017 | €1,230 | NPC Brochure | ||
| 1st June 2017 | €2,029.50 | Accountancy Ireland – Chartered Accountants Ireland | ||
| 31st May 2017 | €2,330.85 | Business Plus | ||
| 25th January 2017 | €2,330.85 | Business Plus | ||
| Strategic Banking Corporation of Ireland | 4th December 2017 | Brand Awareness | €2890.50 | Better Business – Ashville Media Group |
No comments