Written answers
Tuesday, 6 March 2018
Department of Employment Affairs and Social Protection
Departmental Advertising Campaigns
Róisín Shortall (Dublin North West, Social Democrats)
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260. To ask the Minister for Employment Affairs and Social Protection the details of each instance of advertorial content commissioned by her Department and agencies under its remit in the past 12 months; the date this content was published; the purpose of this content; the cost of its publication; the publication or platform on which it was published, in tabular form; and if she will make a statement on the matter. [10772/18]
Regina Doherty (Meath East, Fine Gael)
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Set out in the following table are details of each instance of advertorial content commissioned by the Department and also organisations under the remit of the Department, in the past twelve months, including Citizens Information Board, Pensions Authority, Pensions Council, Social Welfare Tribunal and the Low Pay Commission. In summary, there have been two instances of paid advertorial /native content for the Department. Inboth instances the article appeared online, and clearly statedat the beginning of the article that it was sponsored content. Both also clearly and prominently displayedthe Department’s logo.
See further details in the table below:
Department of Employment Affairs and Social Protection
| Content Publication Date | Purpose | Cost (inc VAT) | Online Publication |
|---|---|---|---|
| 13/04/2017 | Treatment Benefits for the self-employed Campaign | €6,150 | Journal.ie |
| 14/08/2017 | Paternity Benefit Awareness Campaign | €5,237.96 | Joe.ie |
Organisations under the remit of the Department
Citizens Information Board
| Content Publication Date | Purpose | Cost (inc VAT) | Online Publication |
|---|---|---|---|
| 27/01.17 | To promote the range of information services available and support the public can get from the Citizens Information Service | €6,150 | Journal.ie |
| 27.02.17 | To educate those in mortgage arrears as to the services of Abhaile and help them deal with their mortgage arrears | €6,150 | Journal.ie |
| 22.08.17 | To educate those in mortgage arrears as to the services of Abhaile and how abhaile can help if they are taken to court by their lender | €6,150 | Journal.ie |
| 11.09.17 | To educate those in mortgage arrears as to the services of Abhaile and answer 6 pressing mortgage arrears questions | €6,150 | Journal.ie |
| 13.11.17 | To educate those in mortgage arrears as to the services of Abhaile and help them deal with their mortgage arrears | €6,150 | MummyPages.ie |
| 16.11.17 | To educate those in mortgage arrears as to the services of Abhaile and help them deal with their mortgage arrears | €4,305 | Joe.ie |
| 20.11.17 | To educate those in mortgage arrears as to the services of Abhaile and how Abhaile can help if they are taken to court by their lender | €6,150 | MummyPages.ie |
| 21.11.17 | To educate those in mortgage arrears as to the services of Abhaile and help them deal with their mortgage arrears | €6,150 | Boards.ie |
| 27.11.17 | To educate those in mortgage arrears as to the services of Abhaile and particularly how a PIP can help separated couples due to recent court rulings | €6,150 | MummyPages.ie |
| 27.11.17 | To educate those in mortgage arrears as to the services of Abhaile and how abhaile can help if they are taken to court by their lender | €4,305 | Joe.ie |
| 15.12.17 | Tips from a MABS advisor on coping with the pressures of Christmas and how to avoid overspending and managing your money | €6,150 | Journal.ie |
Pensions Authority - Nil
Pensions Council - Nil
Social Welfare Tribunal- Nil
Low Pay Commission -Nil
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