Written answers

Tuesday, 6 March 2018

Department of Defence

Departmental Advertising Campaigns

Photo of Róisín ShortallRóisín Shortall (Dublin North West, Social Democrats)
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41. To ask the Taoiseach and Minister for Defence the details of each instance of advertorial content commissioned by his Department and agencies under its remit in the past 12 months; the date this content was published; the purpose of this content; the cost of its publication; the publication or platform on which it was published, in tabular form; and if he will make a statement on the matter. [10770/18]

Photo of Paul KehoePaul Kehoe (Wexford, Fine Gael)
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Advertorial content was commissioned by my Department and the Defence Forces in relation to the Be Winter Ready campaign and Defence Forces' recruitment as outlined below.  The content was published as per the Advertising Standards Authority of Ireland regulations governing advertorial content, which state that articles must note that they are sponsored by a given organisation or brand.

The first table below shows advertorial content commissioned by the Office of Emergency Planning under the remit of my Department.

Date Published Purpose of Content Cost Media outlet
November 2017Be Winter Ready Campaign two page article€6,150.00Independent Newspapers Marketing Ltd. 

The second table shows advertorial content commissioned by the Defence Forces.

Date Published Purpose of Content Cost Media outlet
09th March 2017General Service Recruitment€2,500Joe.ie
02nd September 2017Reserve Recruitment€2,500Joe.ie
10th October 2017General Service Recruitment€2,500Joe.ie
09th March 2017General Service Recruitment€2,500Her.ie
11th October 2017General Service Recruitment€2,500Her.ie

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