Written answers
Tuesday, 6 March 2018
Department of Justice and Equality
Departmental Advertising Campaigns
Róisín Shortall (Dublin North West, Social Democrats)
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110. To ask the Tánaiste and Minister for Justice and Equality the details of each instance of advertorial content commissioned by his Department and agencies under its remit in the past 12 months; the date this content was published; the purpose of this content; the cost of its publication; the publication or platform on which it was published, in tabular form; and if he will make a statement on the matter. [10777/18]
Charles Flanagan (Laois, Fine Gael)
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The following table details relevant content commissioned by my Department and agencies under its remit in the last 12 months. The use of these platforms has allowed valuable public attention to be drawn to the often hidden issues of human trafficking and domestic violence.
| Date | Name of Campaign/Purpose | Platform | Cost |
|---|---|---|---|
| 15 August 2017 | Human trafficking awareness raising article (Blue Blindfold campaign) | Metro Éireann (hard copy and online) | €1,291.50 |
| March & August 2017 | Promoting the ‘What would you do?’ campaign on domestic violence | Mummypages.ie | See below |
| March & August 2017 | Promoting the ‘What would you do?’ campaign on domestic violence | Shemazing.ie | See below |
| March & August 2017 | Promoting the ‘What would you do?’ campaign on domestic violence | Magicmum.ie | See below |
| September 2017 | Promoting the ‘What would you do?’ campaign on domestic violence | The Journal | See below |
| November 2017 | Promoting the ‘What would you do?’ campaign on domestic violence | The Public Sector Magazine | See below |
| December 2017 & January 2018 | Promoting the ‘What would you do?’ campaign on domestic violence | Irish Times (Print and online) | €61,808.00* |
| Total Cost | €63,099.50 |
*I am informed that for reasons of commercial sensitivity it is not proposed to provide a breakdown of the cost per publication/platform in relation to the promotion of the 'What Would You Do?' campaign as highlighted in the table - this figure comprises the total spent on the six publications/platforms named above.
Róisín Shortall (Dublin North West, Social Democrats)
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111. To ask the Minister for Jobs, Enterprise and Innovation the details of each instance of advertorial content commissioned by her Department and agencies under its remit in the past 12 months; the date this content was published; the purpose of this content; the cost of its publication; the publication or platform on which it was published, in tabular form; and if she will make a statement on the matter. [10766/18]
Heather Humphreys (Cavan-Monaghan, Fine Gael)
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My Department and its Offices have not commissioned any advertorial content in the past 12 months.
Any decisions by the agencies under the aegis of my Department to engage with the media are taken by those agencies as part of their ongoing communications planning. I have asked the agencies to inform me of any advertorial content commissioned by them over the last twelve months and I will provide these details, if any, to the Deputy once received.
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