Written answers
Tuesday, 27 February 2018
Department of An Taoiseach
Departmental Communications
Brendan Howlin (Wexford, Labour)
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120. To ask the Taoiseach the spend on social media advertising and campaigns on an itemised basis in respect of each campaign, the respective platforms, the number of hits or visits generated, the overall cost of each campaign and the cost per hit or visit in each of the years 2016, 2017 and to date in 2018. [9776/18]
Leo Varadkar (Dublin West, Fine Gael)
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There was no spend on social media in 2016. For 2017 and 2018, the spend on social media (Facebook, YouTube and Twitter) and the cost of campaigns to date is detailed below:
| Campaigns 2017 | Spend on social media | Campaign Costs to date |
|---|---|---|
| Back to School | €2,600 | |
| Bliain Na Gaelige | €1,358.48 | €2,318.55 |
| Budget18 | €3,520 | €7,648.14 |
| Rugby World Cup | €6,500 | |
| Treatment Benefits | €2,100 | |
| Campaigns 2018 | Spend on social media | |
| Education Action Plan 2018 | €612.31 | |
| Healthy Ireland | €4,999.31 | €16,605.00 |
| Irish Aid - Children’s Educational Video (charity abroad) | €1,750.00 | |
| Self Employed | €1,742.00 | €13,351.65 |
A number of these campaigns are still in progress and final costs are currently being processed through the financial system in my Department.
This table outlines the number of hits per platform per campaign:
Table awaited.
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