Written answers

Thursday, 14 December 2017

Department of Finance

Departmental Advertising Expenditure

Photo of Niall CollinsNiall Collins (Limerick County, Fianna Fail)
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142. To ask the Minister for Finance the level of expenditure by his Department from 1 January 2017 to date in 2017 on advertising of Government information campaigns published specifically in national and regional newspapers in addition to all online advertising for all such Government information campaigns; the name for each such information campaign to which this expenditure related; the cost of each, in tabular form; and if he will make a statement on the matter. [54276/17]

Photo of Paschal DonohoePaschal Donohoe (Dublin Central, Fine Gael)
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The following expenditure was made by my Department between 1 January 2017 to date on the advertising of Government information campaigns.

Advertising TypeSupplierInformation Campaign DescriptionAmount €
NewspaperIndependent Newspapers Marketing LtdInformation notice re: Beneficial Ownership €1,110.69
NewspaperIrish ExaminerInformation notice re: Beneficial Ownership €375.15
NewspaperIrish Times LtdInformation notice re: Beneficial Ownership €921.89
Online Advertising (Video On Demand)Language CommunicationsSwitch Your Bank Campaign€19,940.02
Online Advertising (Digital)Language CommunicationsSwitch Your Bank Campaign€99,500.07
Online Advertising (Search)Language CommunicationsSwitch Your Bank Campaign€25,951.51

With respect to the "Switch Your Bank Campaign" the following should be noted:

1. The Switch Your Bank Campaign is funded entirely by AIB and

PTSB in the context of their restructuring plans.

2. All figures are ex VAT.

3. Language Communications Ltd was appointed as Prime Contractor for this campaign following a public procurement competition advertised on Etenders and the Official Journal of the EU. This contract was extended in 2017 in accordance with the provisions of the competition

4. Video On Demand included TV3, YouTube and 4OD.

5. Digital included BBC, Insightful, Irish Times, Journal, Independent and Gemini.

6. Search included Google Adwords, Adserving & OCM

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